Joined February 2021
681 Photos and videos
Pinned Tweet
Home and away starting XI graphics, featuring the concept kits from my West Ham rebrand. ๐ŸŽจ #smsports #westham
Excellent work by @FinleySDesign in reimagining #westham crest. A big fan of the simiplistic version with no text - instantly recongisable to the club. What are your thoughts?
13
20
507
93,198
Fin Sutherns retweeted
Apr 25
I can tell instantly this isn't AI, I know that rim lighting style. Maybe an upscaler at most (totally fine) Made with AI tags are blurring everything. It's an uphill battle to prove work isn't AI. It's exhausting. Got to start crediting artists to add accountability and proof
MATCHDAY ๐Ÿ‘Š ๐Ÿ†š Wolves ๐ŸŸ๏ธ Molineux Stadium ๐Ÿ† @premierleague โฐ 3pm BST
23
13
468
131,502
Fin Sutherns retweeted
Replying to @FR27Design
No one thinks this is good, Frankie. The point is to show appreciation to designers for the hard work they put in.
3
4
114
8,636
Fin Sutherns retweeted
On a serious note, nobody is posting the AI graphics unironically. Clubs will always embrace their identity, something rooted in history, community, and culture that can never be replaced by a machine.
We second that. ๐Ÿ‘
29
24
1,014
279,417
Fin Sutherns retweeted
Made by real people. Not AI.
106
633
8,636
523,531
Fin Sutherns retweeted
AI will never replace us. Not a chance in the world it will ever reach the capabilities of a humanโ€™s mind. Anyone who tells you different because ChatGPT made a deep fried graphic of Mbappe in a Brighton shirt with the badge on the sleeve, has never worked with one before. X
26
23
386
34,079
This is NOT real art. Please stop claiming that you designed this.
Hey @Casemiro, Just wanted to say your last post was class, but I think my graphics could take it to another level. Iโ€™d love for you to try a couple of my custom designs on your next one. If you like them, Iโ€™d be honored to be your permanent graphic designer, clean, bold, and always on time. Let me know if youโ€™re open to it. Big fan
9
37
897
31,675
Fin Sutherns retweeted
Nosaltres mai substituirem els nostres dissenyadors.
10
225
4,956
71,326
This is just as bad as scrapping the paper ticket and bringing in e-tickets.
We can confirm that, following a comprehensive review, printed matchday programmes will no longer be produced from the start of the 2026/27 season. We recognise the tradition & sentiment printed programmes can hold for supporters. Full explanation ๐Ÿ‘‡ shrewsburytown.com/news/2026โ€ฆ
564
Fin Sutherns retweeted
AI will never replace graphic designers.
1,732
9,067
94,667
13,632,429
I saw this And created this
Apr 20
I saw this and created this
45
5,270
Fin Sutherns retweeted
There's only one way to make this work and I think I've figured it out.
๐Ÿšจ๐Ÿšจ| BREAKING: Nike are currently in talks to replace Adidas as the official match ball provider for the Champions League.
251
823
31,359
4,050,684
Fin Sutherns retweeted
Love this rebrand concept by @FinleySDesign.
ใ“ใ‚Œ็ตๆง‹ใƒˆใƒƒใƒ—ใ‚ฏใƒฉใ‚นใซๆˆๅŠŸใ—ใฆใ‚‹ใ‚“ใ˜ใ‚ƒใญใˆใ‹
1
3
21
1,790
Well thatโ€™s stunning
The Stage Is ๐Ž๐ฎ๐ซ๐ฌ
5
423
I usually refrain from stating any political views where my business is concerned, but this is an absolute disgrace, more so than I think people realise. You are potentially destroying a hugely talented artistโ€™s business with this. Reform, stay out of our community.
1
457
Fin Sutherns retweeted
After losing his father, this young goalkeeper was applauded by the opposing fans

3
23
470
32,344
2026 / EFL Championship โ€”โ€”โ€” Stoke City Football Club ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ #SMSports #sportsbranding #sportslogos #graphicdesigner #sportsdesign
2
5
89
4,492
Fin Sutherns retweeted
Unbelievable content, made with actual heart and not ai slop
"You are challenged by Atalanta!" ๐Ÿ†šโš”๏ธ #UCLdraw #Pokemon #Pokemon30
1
1
24
1,833
You have to appreciate Wolves here, making no effort to blur the usernames or cover up in any way. Good to see a club calling them out properly
Feb 22
Replying to @Wolves
1
14
1,825
2026 / 2. Bundesliga โ€”โ€” Hertha BSC ๐Ÿ‡ฉ๐Ÿ‡ช This crest is a modern evolution of Hertha BSCโ€™s founding 1892 badge. #SMSports
1
5
406