Joined February 2021
- Tweets 3,988
- Following 927
- Followers 1,937
- Likes 14,543
681 Photos and videos
Pinned Tweet
26 Dec 2025
Home and away starting XI graphics, featuring the concept kits from my West Ham rebrand. ๐จ
#smsports #westham
23 Dec 2025
Excellent work by @FinleySDesign in reimagining #westham crest.
A big fan of the simiplistic version with no text - instantly recongisable to the club.
What are your thoughts?
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I can tell instantly this isn't AI, I know that rim lighting style. Maybe an upscaler at most (totally fine)
Made with AI tags are blurring everything. It's an uphill battle to prove work isn't AI. It's exhausting. Got to start crediting artists to add accountability and proof
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Fin Sutherns retweeted
No one thinks this is good, Frankie. The point is to show appreciation to designers for the hard work they put in.
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Fin Sutherns retweeted
On a serious note, nobody is posting the AI graphics unironically.
Clubs will always embrace their identity, something rooted in history, community, and culture that can never be replaced by a machine.
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Fin Sutherns retweeted
Apr 23
Made by real people. Not AI.
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AI will never replace us.
Not a chance in the world it will ever reach the capabilities of a humanโs mind. Anyone who tells you different because ChatGPT made a deep fried graphic of Mbappe in a Brighton shirt with the badge on the sleeve, has never worked with one before. X
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Apr 23
This is NOT real art. Please stop claiming that you designed this.
Apr 23
Hey @Casemiro,
Just wanted to say your last post was class, but I think my graphics could take it to another level. Iโd love for you to try a couple of my custom designs on your next one.
If you like them, Iโd be honored to be your permanent graphic designer, clean, bold, and always on time.
Let me know if youโre open to it.
Big fan
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Apr 23
This is just as bad as scrapping the paper ticket and bringing in e-tickets.
We can confirm that, following a comprehensive review, printed matchday programmes will no longer be produced from the start of the 2026/27 season.
We recognise the tradition & sentiment printed programmes can hold for supporters.
Full explanation ๐
shrewsburytown.com/news/2026โฆ
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Fin Sutherns retweeted
Apr 22
AI will never replace graphic designers.
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Apr 20
I saw this And created this
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Fin Sutherns retweeted
Apr 14
There's only one way to make this work and I think I've figured it out.
Apr 9
๐จ๐จ| BREAKING: Nike are currently in talks to replace Adidas as the official match ball provider for the Champions League.
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Fin Sutherns retweeted
Apr 11
Love this rebrand concept by @FinleySDesign.
ใใ็ตๆงใใใใฏใฉในใซๆๅใใฆใใใใใญใใ
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Well thatโs stunning
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Mar 28
I usually refrain from stating any political views where my business is concerned, but this is an absolute disgrace, more so than I think people realise.
You are potentially destroying a hugely talented artistโs business with this.
Reform, stay out of our community.
Mar 28
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Fin Sutherns retweeted
After losing his father, this young goalkeeper was applauded by the opposing fans
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2026 / EFL Championship โโโ Stoke City Football Club ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
#SMSports #sportsbranding #sportslogos #graphicdesigner #sportsdesign
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Fin Sutherns retweeted
Feb 28
Unbelievable content, made with actual heart and not ai slop
Feb 27
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Feb 22
You have to appreciate Wolves here, making no effort to blur the usernames or cover up in any way. Good to see a club calling them out properly
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2026 / 2. Bundesliga โโ Hertha BSC ๐ฉ๐ช
This crest is a modern evolution of Hertha BSCโs founding 1892 badge.
#SMSports
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