AI-Powered Formulation Research Dashboard, creating evidence-backed formulations, Market Competitor analysis, Compliance, Packaging Design, FDA Supp Facts
Joined April 2026
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22m
Weight-loss grew 40%. Nobody builds FTC-proof claims.
Weight-loss supplements grew fast on Amazon, but nobody is building FTC-proof claim stacks before launch — TruVision paid $11M and died.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #wellness #fitness #protein
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Jun 13
Prebiotic soda grew 50%. Nobody built the powder.
Olipop's prebiotic soda category grew 50% yearly. Nobody is building a prebiotic soda powder stick — same gut story, $15K private label entry.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #reels #viralreels #wellness
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Jun 12
Most founders quit compliance at month 6.
Goli almost lost a $200M brand over the words 'boosts immunity' — most founders quit compliance at month 6, survivors who push to month 18 hit escape velocity.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #consistent #fitness #viralreels #challengeyourself
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Jun 11
$1.2B in 8 years. Here's how AG1 did it.
Athletic Greens charges $79/month partly because every active sits at clinical dose — underdosing would have tanked reviews and killed the LTV math.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #wellness #healthtok
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Jun 10
Ghost charges $44. Costs $6 to make.
Ghost hit $310M going retail-first into GNC before DTC — flipping the channel order most founders default to.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #wellnesstips #dtcbrand
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Jun 10
Launch a focus brand in 90 days, $20K.
Magic Mind founder shipped first orders 90 days after the idea — one 2oz bottle, no portfolio, no polish, just speed.
👉 Free label audit in 5 minutes — formlypro.com
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #wellnessbrand
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Jun 7
Free idea: sober-curious nootropic built by outsiders.
Bill Shufelt quit a 7-figure finance job as a total beer outsider — that outsider lens built a category nobody inside drinks would have seen.
👉 Free first formula in 10 minutes — formlypro.com
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #formulation #dtc
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Jun 6
Free idea: postpartum collagen. 4M moms. Zero brands.
Free idea: postpartum collagen for new moms. 4M US births a year, zero dedicated brand owns this shelf.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementtok #wellnessbrand #dtc
53
Jun 5
Bone broth was empty. Nobody built it.
Bone broth shelf was empty. Nobody was building it. Justin Mares validated in a 200-person Facebook group, then hit $50M.
👉 Free label audit in 5 minutes — formlypro.com
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founder
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Jun 5
You can launch a supplement brand under $15K.
You can launch a supplement brand for under $15K — private label MOQ, Shopify, and inventory included.
👉 Free first formula in 10 minutes — formlypro.com
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founderstory
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Jun 5
If I started today, I'd build men's mental health.
Men's mental health supplements grew 38% in 24 months — and no $50M brand has claimed the category yet.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founder
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Jun 4
FormlyPro built AG1's $79 SKU in 4 minutes.
AG1 hit a $1.2B valuation with ONE SKU — a $79/month green powder — proving single-SKU obsession beats portfolio sprawl.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #wellnesstips #healthtok #founderstory
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Jun 4
Fastest path to $100M: skip custom formulation.
Bloom Nutrition launched on private label greens for under $50K — Mari Llewellyn skipped custom formulation and hit $100M in 3 years.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founder
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Jun 3
One decision worth $100M for RYZE Mushroom Coffee.
RYZE hit $100M in 18 months with one decision: one contract manufacturer, one SKU, TikTok-only distribution.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founderstory
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Jun 3
Fastest path to $50M exit: 4,000 subscribers.
Olipop-style subscription brands hit profitability at just 4,000 active subscribers — that's your entire path to a $50M exit.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementtok #dtc #wellnessbrand
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Jun 2
Ghost hit $200M. Nobody copies their channel.
Ghost grew 60% YoY by going retail-first (GNC) before DTC — Dan Lourenco hit $200M revenue bootstrapped, no outside capital.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #formulation
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Jun 2
Magic Mind turned $15K into $30M shots.
Magic Mind turned a 2oz shot into a $30M brand by pairing L-theanine caffeine — synergy commands 30% premium.
👉 Free market research report in 5 minutes — formlypro.com
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplements #supplementbrand #dtc #founderstory
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Jun 2
Fastest path to $200M exit: avoid two words.
Goli almost lost a $200M exit over two words — 'boosts immunity' — in an FDA warning letter.
FormlyPro builds market intel like this in minutes.
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#supplementfounders #brandbuilders #startupfounders #sidehustle #ecommerce #dtcbrands #shopifystore #amazonseller #supplementbrand #supplementmarketing #dtc #wellnesstiktok
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Jun 2
Look behind Momentous' sleep label.
Look behind Momentous Sleep Pack's label — apigenin works at 50mg where chamomile extract needs 500mg for the same sedation.
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#supplements #supplementindustry #supplementbrand #formulation #dtcsupplements #supplementfounders #productdevelopment #cpgbrands #supplements #wellness #healthtips #founder
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Jun 1
Pre-workout grew 14%. Nobody doses beta-alanine right.
Pre-workout grew 14%. Nobody is building a clinically-dosed 3.2g beta-alanine SKU — every major brand half-doses to protect margin.
FormlyPro shows you intel like this in seconds.
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#supplements #supplementindustry #supplementbrand #formulation #dtcsupplements #supplementfounders #productdevelopment #cpgbrands #supplements #supplementbrand #dtcbrand #founderstory
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