@Fountnhead profile picture
Ken Oestreich @Fountnhead

Product Marketing leadership for B2B SaaS; Product-Market Fit advocate. Mentor. Advisor. Recovering Engineer MBA. Husband to @monicafo 2. Opinions my own.

Joined February 2009
  • Tweets 8,507
  • Following 892
  • Followers 2,608
729 Photos and videos
Silicon valley denizens sure do love their keyboard shortcuts. More of my OCD only-in-silicon-valley vanity plate sightings at fountnhead.blogspot.com/2013…
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Marketers: Re-define how you define your ICP (ideal customer profile). Ridiculously detailed firmographic and technographic data is now available (through the magic of AI, data science, and more) that's been invisible in the past. explore.hginsights.com/marke…

Discover Your Ideal Customer Profile (ICP) | eBook

Discover Your Ideal Customer Profile (ICP) | eBook

explore.hginsights.com
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Ken Oestreich retweeted
TestSprite
@Test_Sprite
8 Jan 2025
🎉 Hello everyone! TestSprite is now live on Product Hunt! 🎉 We’d be incredibly grateful if you could support us by upvoting and leaving a comment here: 👉 producthunt.com/posts/testsp…*

TestSprite: Agentic testing for the AI-native team | Product Hunt

TestSprite is the easiest AI agent for frontend and backend software testing, automating the entire testing workflow—from test planning and code generation to execution and debugging. With natural...

producthunt.com
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Kudos to the @Test_Sprite team for your AI software testing agent reaching the #1 spot on @ProductHunt today! #GenAI #QA #Testing testsprite.com
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Developers: Please given an Upvote to @Test_Sprite today. Super-simple AI agent to test/verify code (esp. GenAI code!) producthunt.com/posts/testsp…

Product Hunt – The best new products in tech.

Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.

producthunt.com
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As a marketer or founder, are you thinking of cultivating a new category? If so, proceed with caution. Here are 9 Things every marketer should know before they introduce a new technology: fountnhead.blogspot.com/2017…
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With all the money flowing-into GenAI software development, IMO we need to mindful of the *testing* of that code as well. Congrats to the @Test_Sprite team for reaching this milestone! msn.com/en-us/news/technolog…
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Check out my latest article: The Importance of Product Marketing Coupled With Customer Success linkedin.com/pulse/importanc… via @LinkedIn

The Importance of Product Marketing Coupled With Customer Success

How Product Marketing can work with Customer Success to impact product engagement and active use

linkedin.com
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Only tolerable approach.
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Marketers should put FAR more effort into creating a good #ICP - It'll boost marketing efficiency, align teams, and drive business growth by focusing on high-value prospects. Read more linkedin.com/pulse/how-use-i…
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If you're a Pro Member of the @PMMalliance, RSVP for tomorrow's virtual meetup I'll be hosting: Startup/Solo PMM: Taking Charge. ➡ Setting 30/60/90 day plans with founders ➡ Defining PMM charter ➡ Building bridges & influencing other orgs productmarketingalliance.com…

PMM Powerhour

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

productmarketingalliance.com
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The Best #Startup Marketing Advice I Got at a F500 Company. @citrix veterans will remember the lessons we learned! HT @joevaccaro, @virtualsteve, @modestot, @mitchparker, @CloudAppCal many more. productmarketingalliance.com…

The best startup marketing advice I got at an F500 company

Unleash the power of new product launches in startups. If you're a product marketer, discover game-changing tips to skyrocket success.

productmarketingalliance.com
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Latest sighting on RT280 near SF. More Only in Silicon Valley vanity plate sightings... #applevanity fountnhead.blogspot.com/2013…
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In June, I'll be cycling 100 miles around Lake Tahoe to raise money for @LLSusa. If you’re willing, please contribute to my ride. Be generous, but any amount would be great… And, for the remainder of the month, @subaru_usa will match your donation! ❤️ pages.lls.org/tnt/svmb/ambbr…
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#B2B #Marketers #startups Don't forget next week's @PMMalliance meetup... 3rd in a series for facing the challenges of being a Solo PMM at a young company. Yours Truly will be moderating lnkd.in/gmcc3wNE 🚀

LinkedIn

This link will take you to a page that’s not on LinkedIn

lnkd.in
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Marketers at Startups: Don't miss our next @PMMalliance sponsored meetup April 2! 🚀 Open forum of practitioners, marketing-curious, and been-there-done-that experts. Always a lively conversation - RSVP here community.productmarketingal…
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B2B #Marketers at #Startups - Consider participating in a #VirtualMeetup with the Product Marketing Alliance this Wednesday March 6. Meet Peers. Interact. Ask/answer questions from the front-lines. RSVP Here - community.productmarketingal…
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If you're a Marketer or PMM at a Startup or growing SaaS business, consider joining the @PMMalliance virtual meetup (informal) March 6th - Topic: Setting Startup Goals and Metrics.  Great conversations interactions peer support. community.productmarketingal…
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Marketers at #startups - rub your virtual elbows with peers tomorrow! The @PMMalliance and I will be hosting a series of virtual meetups for people like you -- sole PMMs and marketers at startups. Bring your questions: community.productmarketingal…
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If you're a marketer at a #startup, then Join me and @PMMalliance for a series of virtual meetups about meeting the challenge! Open-ended discussions. And, suggest some topics! community.productmarketingal…
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