Damn! He got paid
NEW: Influencer Khaby Lame signs a $975M deal, authorizes use of his personal brand, Face ID, voice ID, and behavioral models, enabling the creation of an AI-powered digital twin.
Lame started posting on TikTok back in 2020 after being fired from his job.
He now has over 350,000,000 followers across platforms. He signed an all-stock deal with 'Rich Sparkle Holdings' worth just shy of $1B.
"[Lame] has also authorized the development of an AI-powered digital twin. A digital twin is a virtual replica of something real, whether it be a place, an object, or a person," Complex reported.
"To create it, Lame will enable Rich Sparkle to copy his facial features, voice patterns, and behavior. This will allow the company to create multilingual content, or even virtual livestreams with the streamer's digital doppelganger."
Rich Sparkle predicts the deal could generate over $4B in annual sales.
Insane.