At our firm, we track sales metrics like a SaaS company - MRR, CAC, LTV, and ACV (Avg Contract Value).
The most interesting one to me is ACV. And it’s not about increasing prices. It’s more about aligning our value prop/pricing to the right client profile.
I just ran a 5 part series on CAS sales and GTM strategy on the CAS Minute podcast. It’s just barely scratching the surface 😈.