Shush. 🤫

.@AthleticBrewing CEO Bill Shufelt says non-alcoholic beer will eventually be significantly bigger than craft beer, and a huge part of the overall beer category in the future. "If you go back 50 years, light beer was one of the biggest megatrends to ever hit beer. It's an enormous part of the beer category today." "Then you had big trends in craft beer. And where non-alcoholic beer comes in is all the experience, superior nutritionals (20% of the calories), plus all the flavor of great craft beer. It's emerging in this megatrend that has this really good line of sight to be the next huge thing in beer."

Today is the day that the BAA has notified qualified applicants of their acceptance into the 130th Boston Marathon. The 2026 race will be on April 20th. A total of 33,249 applications were submitted. 24,362 qualified applicants were accepted. • For example, if you were a man in the 18-34 age group, the BQ is 2:55:00 and so to be accepted you needed to run 2:50.26 or faster. For women and non-binary athletes in the 18-34 age group, the BQ is 3:25:00 and so you needed to run 3:20:26 or faster. ⏰ To be accepted, athletes needed to run at least 4 minutes and 34 seconds faster than the qualifying standard for their age group and gender. By the numbers on the qualifiers: • 5,397 qualifiers were ≥ 20:00 under their standard • 8,961 were between 10:00–19:59 under • 10,004 were between 4:34–9:59 under Of those accepted: 13,823 men | 10,429 women | 110 non-binary athletes 🔟 719 athletes accepted based on having completed 10 consecutive Boston Marathons 1️⃣ 10,710 runners will be running their first-ever Boston Marathon

Cheers to a new partnership 🍻 America’s largest dedicated non-alcoholic brewer, @AthleticBrewing, is officially a partner of the KC Current! Starting this season, Athletic’s array of award winning non-alcoholic brews will be made available for fans inside @cpkcstadium!

Big thanks to @FurnRuns at @AthleticBrewing for sending me some beers for my Boston Marathon taper! No booze since Dec 15, 2024 (who’s counting?). Loving these NA brews – cheers to this awesome company that has helped get me through this big training block! #BostonMarathon2025

News worth toasting to 🍻 We were named Large-Size Brewery of the Year at the 2025 Best of Craft Beer Awards — plus, we brought home four medals: ✨ Gold — Run Wild ✨ Gold — Raspberry Espresso 🥉 Bronze — Free Wave 🥉 Bronze — Soul Sour

CT brewery raises millions for nature trails, preserves around the U.S. and the world trib.al/0aoO1Kk

There are 300 days remaining in 2025. I’m curious: Over the last 65 days, how many have included the consumption of alcohol?

Live Nation Partners With Non-Alcoholic Brewer Athletic Brewing Company billboard.com/pro/live-natio…

How Athletic Brewing helped create a whole new category of drink: nonalcoholic beer that actually tastes … good? trib.al/BQECzEk

For resources and ways to help: fire.ca.gov/ lafd.org/ supportlafd.org/ calfund.org/funds/wildfire-r… cafirefoundation.org/ lafoodbank.org/donate/disast…

CMO Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category. marketingdive.com/news/athle…

"Business has been remarkably consistent," Athletic Brewing Company CEO Bill Shufelt says on the outlook for non-alcoholic beverages. "Each of the last three years, we've grown almost exactly the same percent growth off a much bigger base."

JUST IN: Our Co-Founder & CEO, @wshufelt, sat down with @guyraz on the @HowIBuiltThis podcast to share our story! Tune in to hear how Athletic Brewing grew from an unknown brand in an overlooked category into a leader in the non-alcoholic beer space. bit.ly/48X77RY

Proud to share Free Wave and Tropical Sour both won silver medals at the Great American Beer Festival! With these wins, Athletic Brewing has now surpassed 100 global taste awards! A huge congratulations to our brewing team for their dedication to quality and innovation. 🍻🥈