EVP Research, Analytics & Consulting at SevenOne Entertainment Group, Geschäftsführer SevenOne Media GmbH (@P7S1Group)
Joined October 2011
- Tweets 3,180
- Following 676
- Followers 709
- Likes 3,259
780 Photos and videos
Pinned Tweet
20 Jun 2020
The English version of ‘Video Impact - Fundamental mechanics of TV and video advertising’
@KNelsonField was so nice as to write an appreciative foreword. Her conclusion:
"My description of this work is - fundamental, sound and important."
Link to pdf: cutt.ly/ouGXqGC
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21 Jul 2025
Heute zwei komplette Seiten zur @Eintracht und @hekitike9 in Équipe
…ein Ritterschlag für Krösche und Dino und die Eintracht imho… 😃
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Guido Modenbach retweeted
10 Jul 2025
The Ehrenberg-Bass Institute would like to thank everyone who has invited us to be featured on their podcast channels over the years. We've had many insightful conversations with amazing people and are pleased to share them with you here: lnkd.in/gkPDvEUZ.
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Guido Modenbach retweeted
19 Jun 2025
seven.one/portfolio/entertai… Entertainment Angebote | Seven.One Entertainment Group
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Guido Modenbach retweeted
27 Feb 2025
OTTO hat einen eigenen Streaming-Channel? Gibt’s das❓JA 🚀
Gemeinsam mit OTTO haben wir den ersten Branded On Demand Channel auf Joyn realisiert. Das bedeutet: über sieben Stunden exklusives Shopping-Entertainment!!
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24 Feb 2025
Neue Käufer oder Treue Käufer?
Ein freundliches Gespräch mit Grok3-beta zu einer Grundfrage im Marketing
Learning: auch die beste KI ist nicht davor geschützt unter falschen Annahmen zu arbeiten… linkedin.com/posts/guido-mod…
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9 Oct 2024
Free access to a super important academic paper showing how brands compete!!
Building mental and physical availability on a father rate than competitors drives bands growth…
9 Oct 2024
The market-based assets theory of brand competition sciencedirect.com/science/ar…
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Guido Modenbach retweeted
29 May 2024
Alter, Edeka.
Das ist mal gut. Hahahaha.
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28 Apr 2024
RT @ProfByron: How Professor Andrew Ehrenberg changed our view of how advertising works:
researchgate.net/profile/Byr…
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Guido Modenbach retweeted
16 Apr 2024
Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and “profits” going from minus 20m to 100m loss. “As it chases profitability”.
I predict that they’ll do better next year based on the fact that they surely can’t do worse 🤞
16 Apr 2024
.@BloomandWild focuses on customer retention over acquisition as it chases profitability
The flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year
marketingweek.com/bloom-wild…
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16 Mar 2024
Marken müssen ständig neue Käufer gewinnen, um zu wachsen!
Warum?
Weil alle Marken ständig ehemalige Käufer verlieren – auch große Marken sind davon nicht ausgenommen.
@CathrinHegner hat die Befunde für „Out of the Box“ zusammengefasst. linkedin.com/posts/guido-mod…
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Guido Modenbach retweeted
29 Sep 2023
This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and @ProfByron tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’
Read it here: link.springer.com/article/10…
#marketing #marketingscience #brandgrowth
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Guido Modenbach retweeted
30 Aug 2023
Prof. Jenni Romaniuk was interviewed on JUST Branding to discuss distinctive assets and its significance towards branding success, alongside the definition of differentiation.
open.spotify.com/episode/3bY…
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11 Aug 2023
Don't Go Dark!
When brands stop advertising, they are losing sales and market share.
@EhrenbergBass analyzed 365 FMCG brands in the US and the paper published in JAR (Journal of Advertising Research, Vol 63, Issue 2) is publicly available here:
journalofadvertisingresearch…
11 Aug 2023
Our latest study has been published with open access. This research studies 365 US brands from 22 consumer goods categories that stopped advertising for at least one year, and the consequences on a brand’s market share.
Read it here: journalofadvertisingresearch…
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Guido Modenbach retweeted
30 Jul 2023
🚨🏆 Major Moment — Alex Cejka has won his 3rd Senior Major Championship. #SeniorOpen
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Guido Modenbach retweeted
26 Jul 2023
Kostenlose #Onlinevideo-Angebote werden täglich genutzt – die #Werbewirkung unterscheidet sich jedoch deutlich. BVoD-Angebote wie #Joyn sind in ihrer Wirkung mit TV vergleichbar und daher anderen Plattformen deutlich überlegen. Mehr Insights gibt's hier: ⬇️bit.ly/43XE0Kl
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Guido Modenbach retweeted
21 Jul 2023
Great perspective on transparency issues in programmatic advertising -- "it's a goddam lockbox"
mi-3.com.au/04-07-2023/its-g…
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Guido Modenbach retweeted
17 Jul 2023
“If you want to increase your price without losing volume then improve your product quality, or increase your physical & mental availability, ideally do both” Byron Sharp
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Guido Modenbach retweeted
12 Jul 2023
How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV | AdExchanger adexchanger.com/tv-and-video…
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Guido Modenbach retweeted
7 Jul 2023
egtabite 435: A compilation of TV insights and innovations bit.ly/egtabite435
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