The GSUN panel on Name, Image and Likeness (NIL) brought together leading voices from The University of Queensland, Waseda University, Syracuse University, Twenty3 Sport, Loughborough University, and Australian Olympian Natalie Cook OAM OLY for an inspiring and insightful discussion. Together they explored how universities are taking the lead in shaping the future of NIL through education, research, and innovation.
Across the conversation, the speakers highlighted how certificate programs, interdisciplinary initiatives, and academicâindustry partnerships are empowering student-athletes with branding strategies and ethical frameworks. Their perspectives offered practical guidance for teams, brands, and rights holders navigating the fast-moving NIL environment while sharing emerging trends that will define the next phase of this space.
A huge thank you to everyone who joined us and to our panelistsâJohn Cairney , Hirotaka Matsuoka, Rick Burton , Nat Cook, John Tripodi, and Vic Burgessâfor sharing their expertise and sparking such valuable dialogue.