We're excited to share what the 2026 Delight AI Index found about travel.
Travel is one of the highest-stakes places consumers meet AI. There's money on the line and a clock running, so it's where trust gets tested hardest. We pulled the numbers to see how travelers really feel.
→ 83% hold the brand accountable when AI gets it wrong
→ 57% trust AI more when it can undo a decision
→ 70% would feel more delighted if AI just remembered them
The disruption moment is where travel brands win or lose the relationship. A canceled flight, a missed connection, a booking gone sideways. In that moment, recognition and a fast resolution are what keep the traveler coming back.