We make AI discovery solutions purpose-built for your business.

Joined January 2026
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Apr 21
Gist GEO is here. Know how AI sees your brand. Know what to do about it. Free 14-day trial: gist.ai/geo
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Jun 12
🥅 Adidas got out-recommended on its own queries by Nike, which holds zero 2026 FIFA partnership and supplies zero kits.
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Jun 12
The pattern holds for any brand eyeing a tentpole moment: the sponsorship check puts you on the field, but the structured-content layer decides whether the engine ever passes you the ball. Right now the category questions are wide open for whoever shows up.
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Jun 12
See the full scorecard for all five sponsors, the non-sponsors absorbing the citations, and the 30/60/90-day playbook to win your own moment: bit.ly/TheMarketingCup2026
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Jun 12
Six weeks before kickoff, Gist GEO ran 75 queries on five official FIFA sponsors across ChatGPT, Google AI Overviews, and Perplexity. The same questions real fans are already asking, from "best brands at the tournament" to "fan activities near me." The scoreboard 👇
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Jun 12
⚽️ Visa won the AI cup. 218 recommendations to the next sponsor's 2, and the only brand with a recommendation rate over 25%.
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Jun 12
$300M in brand budget spent on World Cup sponsorships, and only one of these major brands shows up when fans ask AI about the tournament. ⚽️
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Jun 12
Feeling like your pipeline dropped right out of the sky? 🚀 SaaS traffic is moving from Google's blue links into AI answers, with more buyers researching software inside ChatGPT, Perplexity, and AI Overviews before they hit your site.
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Jun 12
⭐ Brand Authority Mentions on trusted third-party sites correlate 3x stronger with AI visibility than backlinks. Your G2, Reddit, and category pub presence is doing real work.
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Gist retweeted
🎉 We're excited to announce @GetGistAI will all be joining us at GROW NY! 📍 August 19 | Center415, Manhattan ✌ Claim your ticket here: joingrow.com/apply-ny (Tickets are FREE for retail brands!)
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"Producing a massive volume of 'helpful' content without a corresponding increase in true structural authority is no longer a growth strategy. It’s an archiving strategy." - Gist CMO Peter Sloterdyk
AI search is rewriting the rules of discovery, and the brands showing up in answers aren’t always the biggest—they’re the best understood. @GetGistAI shares that the window to shape your “share of answer” is open, but it’s closing fast. adweek.com/sponsored/the-nex…
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The rules of discovery have changed. Read Gist CMO Peter Sloterdyk's full breakdown in Adweek on why Generative Engine Optimization (GEO) requires moving beyond volume and building real technical authority: adweek.com/sponsored/the-nex…
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Apr 22
"Most brands have no idea whether ChatGPT recommends them, ignores them, or gets them wrong." That's the problem Gist GEO was built to solve, and @themediacopilot did a great job unpacking it in their launch coverage this week. Thanks to Christopher Allbritton for the thoughtful read on AI's brand blind spot. Full article: mediacopilot.ai/gist-geo-ai-…
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Apr 20
"Somewhere around 2018, on the edge of the marketing desert, the drugs began to take hold." In honor of 4/20, we're explaining Brand Visibility in the voice of someone who would've appreciated the date. AI traffic is up 1,200%. 58% of consumers have moved on from search. Brands are disappearing from the places decisions get made. We broke down how, why, and what comes next: Fear & Loathing in Advertising: gist.ai/blog/fear-and-loathi… #BrandVisibility #FearAndLoathingInAdvertising
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Apr 16
FYI: YouTube accounts for nearly a third of all social media citations in Google AI Overviews. Our CMO broke down why with @emarketer: "YouTube was already structured for semantic understanding." Full breakdown: emarketer.com/content/why-bo… #BrandVisibility #AISearch
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