EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

Joined February 2009
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3 Mar 2025
๐Ÿ—ฃ๏ธThe wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: emarketer.com/products/ai-seโ€ฆ
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Why didn't ChatGPT's Instant Checkout take off? What are the strengths and weaknesses of today's third-party AI shopping assistants? Why do they struggle with conversion? What might AI shopping look like a year from now? Tune in: youtu.be/0wx7tE5tBxI Made possible by @ROKT
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Join EMARKETER's Sarah Marzano as she unpacks new data on the next phase of commerce media before sitting down with @Uber Advertising's Kristi Argyilan for a conversation on what this mean for marketers now. ๐Ÿ‘‰ Request an invite today: emarketer.com/learningcenterโ€ฆ @Cannes_Lions
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.@Chobani's Shanteria Jones sat down with EMARKETER's Arielle Feger at our Ad Buyer Strategies Summit to share how CPG brands are activating across retail media networks with high-volume, fast-moving products in mind. Watch the replay: cloud.insight.insiderintelliโ€ฆ #EMARKETERSummit
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๐Ÿท One week away! Get ahead of #Cannes at our South of France-inspired event, Uncorking Insights. Save your spot: emarketer.com/learningcenterโ€ฆ Hear from our analysts on the trends set to dominate conversations across AI, media, retail, and advertising before the festival even begins.
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EMARKETER retweeted
#RetailMedia growth is fully underway. And, if you want an inside track, you may want to listen to the experts defining the next era. Will agentic commerce rewrite how customers buy? Come find out. RSVP (that's French for - get in while you can!) HERE ๐Ÿ‘‰ okt.to/jrRM6F If you're going to be at Cannes, come join @EMARKETER and Sensor Tower's own SVP, Innovation & Strategy, as he hosts a journey beyond the headlines, along with additional panels featuring @Albertsons @Amazon and @Target's Roundel! June 22nd | 3:30pm-6:30pm | The CPG Guys Residence Space is limited, so please click the link above to reserve your seat! #Cannes2026 #Retail #AgenticShopping #AI #commerce
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In this sponsored article, OpenXโ€™s Tyler Romasco explores why better inputs, not more AI agents, will define the next phase of programmatic advertising: tinyurl.com/yc4yzzds
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๐Ÿ›๏ธ David Cost, Chief Digital Officer at @Rainbowshops, joins the podcast, "What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel" podcasts.apple.com/us/podcasโ€ฆ Made possible by @ROKT
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Now that retail media has earned its place in the media mix, the next phase of growth is underway. This @Cannes_Lions symposium digs into the biggest trends in retail media with the brightest names in the industry. ๐Ÿ‘‰ Request a spot today: emarketer.com/learningcenterโ€ฆ #Cannes
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Jesse Ashkin, Vice President of Client Services at Awin Global, joins EMARKETERโ€™s Emmy Liederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery. Watch the interview: tinyurl.com/4zysku9x #AIdiscovery #GEO
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What's one move ad buyers should make this quarter @lnadeau24 (@Digitas), Matt Miller (@Viasat Ads), and EMARKETER's senior analysts weighed in at our Ad Buyer Strategies Summit. Save your seat for our next summit, The Future of Digital: emarketer.com/events/summit/โ€ฆ #EMARKETERSummit
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Join EMARKETER and Uber Advertising during @Cannes_Lions to hear new findings from our survey of 1,500 US consumers on how theyโ€™re using generative AI and what marketers should understand as these tools become part of everyday discovery: emarketer.com/learningcenterโ€ฆ #CannesLions
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๐Ÿ“บ US adults are spending more time watching connected TV than linear TV, but advertiser confidence has not kept pace. Our new infographic breaks down the trends behind #CTVโ€™s growth and the trust challenges still holding the channel back: cloud.insight.insiderintelliโ€ฆ #advertising
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๐Ÿ“บSports has long been the go-to for high-intent CTV audiences, but that strategy is starting to plateau. In this sponsored article by Philo, explore why marketers are rethinking what defines a high-value CTV audience: tinyurl.com/2ahvczev #CTV #streamingTV #commercemedia
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The US wellness economy is valued at around $2 trillion, the largest in the world. What does โ€œwellnessโ€ mean to Americans today, and how are brands and retailers redesigning their offerings for wellness-conscious shoppers? youtu.be/gaCynfz4xbQ Made possible by @ROKT
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EMARKETER retweeted
Suzy Davidkhanian, Vice President of Retail Insights at @eMarketer , joins Jeremy Goldman to discuss why long-term success still relies on a focused retail operation, even in the age of generative AI.
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๐ŸŽŸ๏ธ Tickets are officially on sale for The Future of Digital! We're returning to NYC on Sept 15 for a full day focused on the trends, technologies, and strategic shifts reshaping digital marketing through 2027 and beyond: emarketer.com/events/summit/โ€ฆ #EMARKETERSummit #FutureofDigital
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๐Ÿ“ต What does "logging off" really look like? In today's episode: what the data says among people going out and touching grass and whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens: youtu.be/QMmht5yM4ic @ROKT
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EMARKETER retweeted
"I don't think you can win with one strategy... The retail world is omnichannel.โ€ Suzy Davidkhanian, Vice President of Retail Insights at @eMarketer , joins Jeremy Goldman to discuss ๐˜„๐—ต๐˜† ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฟ๐—ฒ๐—น๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ป ๐—ฎ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—น ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฒ๐˜ƒ๐—ฒ๐—ป ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—”๐—œ. Tune in as they dive into: ย ย โ€ข Why a standalone DTC approach is no longer sustainable. ย ย โ€ข How to build a solid data foundation to unlock true personalization. ย ย โ€ข Why brands must evaluate partners based on shared values and long-term equity over short-term sales spikes. ๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ณ๐˜‚๐—น๐—น ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ต๐—ฒ๐—ฟ๐—ฒ: rethink.industries/podcast/bโ€ฆ #RetailStrategy #Omnichannel #AIinRetail #RetailMedia #eMarketer
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The EMARKETER team is heading to #Cannes! Our analysts will be onsite throughout the week, delivering real-time insights from the industry's biggest stage. Join us at our events and follow the action from the Croisette: emarketer.com/learningcenterโ€ฆ @Cannes_Lions #CannesLions2026
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.@lnadeau24, Chief Media and Investment Officer at @Digitas, shares how buy-side planning and investment are changing and where AI-based innovation is starting to make an impact. Watch the full summit on replay: cloud.insight.insiderintelliโ€ฆ #EMARKETERSummit @nate_elliott
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