BREAKING: Cracker Barrel reverts to traditional cooking methods after losing $545 million in logo fiasco.
But the CEO said they had sooo much positive data from their customers & employees that supported the change.
It clearly shows
@CrackerBarrel didnāt care about their customerās or employeeās opinions prior to losing a bunch of money. Even though the CEO lied on national television, they clearly only cared what the board members thought.
It really makes you think⦠howās that expensive license of Qualtrics working out for you!? š¤£
šØ Cracker Barrel has officially CANCELED their "renovation" changes they were trying to introduce.
āToday, weāre suspending our remodels. If your restaurant hasnāt been remodeled, you donāt need to worry, it wonāt be. With our recent announcement that our āOld Timerā logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that todayās step reinforces that we hear you.ā -Cracker Barrel
But didn't the President & CEO of Cracker Barrel, Julie Felss Masino say this...
"Honestly, the feedback's been overwhelmingly positive that people like what we're doing."
and this...
"...the feedback and the buzz is so good, not only from our customers, but from our team members."
and this...
"We're doing everything for our guests & team members."
And corporations & institutions wonder why no one trust their centralized viewpoints anymore. This is prime example of what's wrong with today's data collection solutions.