President of Spear Marketing Group | Top 50 Influencer, B2B Marketing (US) | 25 years in B2B demand gen | Weekend cyclist, cocktail geek & CPFC fan
Joined January 2009
- Tweets 6,439
- Following 344
- Followers 2,886
- Likes 4,307
408 Photos and videos
Howard J. Sewell retweeted
31 Aug 2025
There are two types of nurture tracks. Don't speed-bag people who are long-term. Don't slow-roll people who are short.
Lead Nurturing, Fast and Slow kellblog.com/2016/08/15/lead…
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30 Aug 2025
Don't forget to circle back.
Today's to-do list:
- Fly the plane while building it
- Run it up the flagpole
- Boil the ocean
- Thread the needle
- Touch grass
- Double-click into that
- Get the view from 30,000 feet
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Howard J. Sewell retweeted
27 Jul 2025
Hannah Hampton:
❌ Has no depth perception
👁️ Had multiple eye operations before she was 5-years old
❌ Told she'd never play professional sport
Also Hannah Hampton:
🏆 Women's Euro 2025 Player of the Match
🏆 Back-to-back Women's Euro champion
A simply remarkable story... a true inspiration. 👏🏴
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Howard J. Sewell retweeted
15 Jul 2025
Even the smallest companies who collect and process customer data, need to pay close attention to the rules governing data collection and (especially) email communications. Read our blog to learn what you need to do to be compliant.
hubs.li/Q03xgZzg0
#b2bmarketing
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Howard J. Sewell retweeted
11 Jul 2025
Industry studies estimate that as much as 60% of MDF funds go unused. On the Spear Website, get tips on how to get the most from MDF funds, including sample MDF programs and pricing.
hubs.li/Q03wSm9T0
#b2bmarketing
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Howard J. Sewell retweeted
2 Jul 2025
A solid nurture program delivers more than engagement. Benchmark your program using our new infographic and discover 16 ideas for quick wins and strategic upgrades.
hubs.li/Q03vbH5K0
#leadnurturing #b2bmarketing
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Howard J. Sewell retweeted
2 Jun 2025
A new report says the average time between a content download and when it’s actually read is 39 hours. Yet most marketers are triggering follow-up immediately. On the Spear blog, see how to close the gap between engagement and timing.
hubs.li/Q03pyy6x0
#B2BMarketing
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Howard J. Sewell retweeted
19 May 2025
A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance:
hubs.li/Q03n9T400
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Howard J. Sewell retweeted
9 May 2025
A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.li/Q03jL_w60
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Howard J. Sewell retweeted
29 Apr 2025
A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.ly/Q03jL-p40
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25 Apr 2025
The Consumption Gap & What it Means for Your Content Strategy via @customerthink
customerthink.com/the-consum…
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28 Mar 2025
A Lifecycle Approach to Customer Marketing customerthink.com/a-lifecycl… via @customerthink
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Howard J. Sewell retweeted
25 Mar 2025
Whereas lead nurturing programs are typically segmented by buyer stage, customer marketing more often is a “one size fits all” approach. Adopting a lifecycle approach to customer marketing can helps reduce churn and drives upsell/cross-sell. Read more
spearmarketing.com/blog/cust…
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Howard J. Sewell retweeted
12 Mar 2025
Your agency client bears ultimate responsibility for data privacy compliance. But that doesn’t mean you're off the hook. Ensure you and your agency share expectations and standards when it comes to laws like GDPR and CCPA:
hubs.li/Q037SjzN0
#GDPR #CCPA #dataprivacy
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Howard J. Sewell retweeted
7 Mar 2025
Let's agree that AI can write copy. Should it? AI has caused marketing creative, particularly copywriting, to become devalued and commoditized.
hubs.li/Q039pC3p0
#AI #ContentMarketing #Copywriting
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Howard J. Sewell retweeted
3 Mar 2025
Who’s responsible for data privacy compliance—agencies or clients? Regulatory authorities say the client, as data controller, bears the legal burden for ensuring compliance with regulations like GDPR and CCPA.
hubs.ly/Q037SnWG0
#GDPR #CCPA #dataprivacy
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Howard J. Sewell retweeted
24 Feb 2025
Data privacy isn’t just a legal issue—it’s a trust issue. Customers expect brands to handle data responsibly, and regulators are watching closely. On the Spear blog, get an 8-point checklist for maintaining compliance.
#GDPR #CCPA #dataprivacy
hubs.li/Q037Shvg0
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Howard J. Sewell retweeted
27 Jan 2025
Are funnel metrics holding back your pipeline? Generating more leads is only part of the equation. Improving the Lead to Opportunity process can often yield better results with less effort. Dive into 9 proven strategies on the Spear blog:
okt.to/dTitNR
#B2B #demandgen
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Howard J. Sewell retweeted
8 Jan 2025
Not all CPL programs are created equal. Check out our ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up and more.
okt.to/I9y3vR
#CPL #contentsyndication #contentmarketing
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6 Jan 2025
New blog post: "9 Tips for Improving the Lead to Opportunity Process" #B2B spearmarketing.com/blog/lead…
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