Souf Londoner living in soho. I look after marketing for YouTube in emea... Proud member of Forbes 30 Under 30. Views here are my own.

Joined August 2011
51 Photos and videos
Hamish retweeted
This is utterly gut-wrenching. "Global populations of wildlife have plunged by 68% since 1970. Two years ago, the figure stood at 60%. We are wiping wildlife from the face of the planet." theguardian.com/environment/…
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20 Jul 2020
🎉🚨Today we’re launching a brand new (at home) season of This Is My YouTube. Think Desert Island Discs, but with YouTube videos ft. @anniemac @toddlat @rioferdy5 @nicolaadamsobeyoutube.com/watch?v=AmH5Dsfz…
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Hamish retweeted
19 Jun 2020
Love to every single one of you that’s shared glory. smarturl.it/BERWYN-JOOLS-YT ❤️

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Hamish retweeted
Today I updated the @YouTube community on the events of the past few months. We're committed to amplifying Black voices, including a new $100M content fund, and to examining how our products and policies work for the Black community. Read more here: yt.be/kxtT

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6 Jun 2020
Teach British children about the realities of British Imperialism and Colonialism - Sign the Petition! chng.it/shzK2WfS via @UKChange

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Hamish retweeted
A powerful reminder of what a President can be. A spreader of unity instead of division. Hope over fear.

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Hamish retweeted
The reporter they arrested @OmarJimenez is black and Latino. His other colleague @joshscampbell who is white is also on the scene in Minneapolis. He just said police approached him, asked him who he was with and he said CNN. They responded, “ok, you’re good.”
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Hamish retweeted
#DominicCummngs handed a 250m contract to a company to build the track and trace app. His sister got made a director of that company 10 days ago. Why are people not in absolute uproar, Nevermind defending him. #coronavirus #Cummingsmustgo
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Hamish retweeted
12 Sep 2018
I just came off the stage at @dmexco , where I talked about the vibrant @YouTube community. Today’s outcome in the EU copyright debate is disappointing and we’re concerned about the impact on the creative economy across the internet.
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Hamish retweeted
Listening to two amazing women talking about the power of YouTube and L'Oreal together on the Cannes Palais stage, @SusanWojcicki and @ljubomira
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Hamish retweeted
Replying to @Campaignmag
@Campaignmag I thought your top agency creatives roster 2017 was a little on the pale side, so I added a bit of colour for you.
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Hamish retweeted
14 Sep 2017
Thanks for an insightful talk on online entertainment trends and the importance of the creators community @caseyneistat and @rkyncl. #dmexco
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Hamish retweeted
23 Jun 2017
Making waves at #YouTubeCannes with an overnight transformation to celebrate #Pride2017.
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Hamish retweeted
Replying to @mrappin
@mrappin @The_ARF Thx for the chat @Oracle beach on YouTube, Data, & six second ads. Look fwd to your leaning in w/ Creatives! #Cannes2017
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Hamish retweeted
"People are choosing to watch great content. Longer or shorter. Quality is key" @MattBrittin @Google #AdWeekEurope
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Hamish retweeted
5 Feb 2017
ICYMI: @ProcterGamble tells digital to clean up, lays down new rules for agencies and ad tech to get paid bit.ly/2l6xb4C
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13 Dec 2016
Love my job. Got to meet this guy tonight #brandcastuk #leanin15 #joewicks @thebodycoach @… instagram.com/p/BN8CoSAAL0k/

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Hamish retweeted
12 Dec 2016
Television is the fastest growing screen for YouTube viewing #BrandcastUK
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Hamish retweeted
The first award tonight is for #Advertising #Marketing & #PR. And the winner is… @nishmarobb of @GoogleUK! #hClub100
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