Digital marketing isn't a quick fix. You have to be willing to be patient and find what works best.

With all due respect, there is Nothing The Fed can do to overcome the Healthcare Insurance Tax every individual and company paying for insurance faces. A Family of 5, making 125k per yr pays an effective federal income tax of 3.3%. Their insurance $9600 per yr WITH taxpayer subsidies. PLUS $19,200 ANNUAL out of pocket Max. No subsidies and their premiums go up to 25k per yr. Plus 19.2k OOP max. It can be 10x their fed inc tax. It's horrific for so many families This is why homes are unaffordable. This is why Tariffs hurt more. This is why companies have a hard time giving raises and retaining employees. This is why medical debt causes more bankruptcies Mr Secretary, the big insurance companies DICTATE THE FLOW OF FUNDS FOR A 5 TRILLION DOLLAR INDUSTRY. They determine the flow of patients to providers. The prices paid to doctors and hospitals. The flow of medications and the prices paid. They determine who can afford care via deductibles and OOP max, knowing if patients can't afford their deductible , the premiums paid go right into their bank accounts. Which is more important to a family trying to buy a home, a .5 or 1 pct interest rate reduction or their insurance going up $1500 dollars per month because subsidies disappear ? Or facing a 19k out of pocket risk ? It's all fixable

Before I started my own business, I would suffer from anxiety on Sunday nights. But now that run my own business, I have anxiety every night.

Oh ya, that's fine Google, I don't have 500 hundred things I need to do inside of Google Ads right now 🤦‍♂️ Are we calling the day early? #GoogleAdsDown

This is all you need to see to know how far ahead Google is in monetizing its AI platforms. This type of targeting sets them up to start working search ads into AI conversations, overviews, etc.

The Morning Routine (Google Partner/Digital Marketing Edition) #SaratogaColdPlunge

When was the last time you audited your own Google Ads account? Check out my latest post to see how regular self-audits can keep you on track and save you money! industriousmarketing.co/blog…

You should own the Google Ads account for your business, not the agency. End of story.

Step 2: A targeted audience We built a custom segment made up of common search terms for their industry as well as expanding it by layering on visitors to competitor or industry specific websites.

Step 1: Find the right offer Our audience was going to be researching solutions and they likely weren't ready to schedule a demo or book a call. The client built a quiz that allowed users to estimate their cost savings by implementing their software solutions.

Our solution: Demand Gen To make the campaign successful we needed a strong offer, targeted audience and relevant creative.

Search campaigns were already capturing bottom of funnel, high intent leads. So, needed to boost mid-funnel lead generation and demonstrate the value of their solutions.

🎥 YOUTUBE MASTERCLASS TIME: you should watch these two videos (linked below) on YouTube Ads because they are absolutely jam-packed with actionable insights: 1️⃣ The first is a must-watch-by-everyone-in-DTC-or-PPC discussion by @oliviaakory of and @andrewjfaris about the hidden value of YouTube Ads based on crazy incremental data. 2️⃣ The second is the ZATO team's reaction video where we spend 2/3 of our weekly meeting to make observations, and dig into the YouTube video more. In BOTH of these you will find a lot of practical value. Some initial takeaways to whet your appetite: 💰YT has way fewer advertisers than Meta, and they are spending less than on FB, so lots of untapped opp here, still! 🏋️ Barrier to entry is higher on YT than Meta for most brands (cost of making videos, learning platform, etc) - - - production cost (AI advancements help make this lower) - - - "wasting" money figuring it out 📺 2/3 of YT viewers watch it on a TV screen!!! 😳 💡 Starting out as a brand into advertising and don't have lots of testing budget? Saturate first on Meta, run a holdout test there and watch for efficiency drop, then once you're saturated, you know to move to test YT. 💵 Even tho we were annoyed by Google killing Video Action Campaigns for Demand Gen, DG has actually been outperforming VAC in Haus clients! (ZATO is excited about them too, watch the video) ✅ and so many more insights! Watch both videos here: zatomarketing.com/blog/youtu… #ppcchat

In the "are agencies good or bad" arguments, I always see, If agencies were good at marketing they'd just scale their own brand. But what if I don't want to grow a brand? I like helping businesses do marketing, I don't want everything that comes with growing a brand.

If you're using Max Conv/Max Conv Value bidding in Google Ads and struggling with poor search terms and performance, I think adding a target is the best thing you can do. It's not perfect and it doesn't always work, but I've seen it make a dramatic difference.

Hello Sharks, today I'm asking for $5,000,000 for 10% of my company. If we can only capture 0.125% of the world market, we'll make $50,000,000,000,000!