Haypp Group is leading the global shift from smoking to reduced risk alternatives. Our vision is to inspire a smoke free future for millions.

Joined May 2020
5 Photos and videos
Coming soon to Haypp's US sites Nicokick and Northerner - ZYN Ultra. $HAYPP $PM
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Haypp's view on recent FDA nic pouch guidance & implications. As our US president notes, "responsible retail for nicotine pouch sales online, requires real structure and measurable controls, not good intentions." nicotineinsider.com/2026/05/… $HAYPP $PM $PMI $BATS $BTI $MO $IMB $TPB
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From the guidance: ...does not intend to prioritize enforcement of the premarket authorization requirement, where the product: • is subject to an application that is pending, and the application has been accepted and filed ...and pending for more than 180 days; $HAYPP
Replying to @HayppGroup
"FDA does not intend to prioritize if a product has a pending application that has been accepted and filed" $HAYPP $PMI $PM $BATS $BTI $MO $TPB $IMB
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"FDA does not intend to prioritize if a product has a pending application that has been accepted and filed" $HAYPP $PMI $PM $BATS $BTI $MO $TPB $IMB
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Haypp released Q1 26 results today, w/ topline momentum accelerating. Group sales up 24% YoY in cc driven by 40% nicotine pouch growth The Q1 report w/ new disclosures incl. volume & GM by segment is available at: hayppgroup.com/investor-rela… $HAYPP
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Live consensus estimates are also now available on HayppGroup hayppgroup.com/consensus-est… $HAYPP
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Our upcoming Q1 26 results will be released at 0745 Stockholm on 7 May, with a conference call webcast at 0900. Consensus estimates from 4 IBs (Barclays, DB, DNBC, Pareto) are available at : storage.mfn.se/44328326-d3cd… $HAYPP

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Haypp is pleased to announce that on! PLUS nicotine pouches, produced by Altria are now available on Haypp’s US sites Nicokick.com and Northerner.com. See the link for more detail. hayppgroup.com/news/haypp-gr… $HAYPP $MO

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Notable argument by the IMF that taxation should reflect harm.

“Ideally, the level of taxation should reflect the degree of harm a product is likely to cause while still safeguarding overall revenue.”

 imf.org/en/publications/fand… $HAYPP $PM $MO $BATS $BTI $IMB $JTI $TPB $STG
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Another insightful argument explaining the resistance by some in tobacco control to offering consumers lower risk products than cigarettes that they switch to without coercion. $HAYPP $PM $BATS $BTI $MO $IMB $JTI $TPB
The easiest play in tobacco control is also the dumbest. My new post on why the Irreconcilable Conflict Principle (a fancy version of the “scream test”) distorts science, policy and truth... with 8 examples. clivebates.substack.com/p/th…
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Haypp Group retweeted
EU Health Commissioner @OliverVarhelyi is spreading absurd disinformation about tobacco and nicotine risks. 23 experts write to explain the damage to EU citizens and the credibility of EU policymaking. CC: @vonderleyen, @steph_sejourne, @EU_Health clivebates.com/papers-and-le…
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An important critique by a prominent public health veteran of WHO's approach to smoking and reduced risk nicotine products and why it is flawed. $HAYPP $PM $BATS $BTI $IMB $JTI $STG $MO
The WHO is a risk factor for cancer clivebates.substack.com/p/th… In a new Code Against Cancer, the World Health Organisation opposes the most effective and popular way to reduce the most important modifiable cancer risk, smoking. So, what does that make WHO?
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