4 landing page copywriting styles to steal in 2024:
1/ The WHO/WHY/WHAT Framework
WHO: "engineers"
WHY: "build better products"
WHAT: "all-in-one platform for analyze, test, observe, and deploy new features"
2/ Promise a clear benefit to a specific audience
Use location-focused headings to directly speak to your audience about your offer.
The audience doesn't care about your product.
They want the best solution for their problem.
Focus on benefits not just features, to stand out from competitors.
3/ Objection Handling & Solution
Objection: "collecting testimonials is tough"
Solution: "with Senja, you can collect, manage, and share testimonials easily"
4/ Sell the dream outcome
Justin directly addresses "you" (the visitors), positioning himself as the key to helping you achieve your online business dreams.