Spearheaded by @KathPay, a recognised industry thought leader, our consultants are some of the most experienced and successful email marketers in the industry.
Joined August 2015
- Tweets 3,520
- Following 255
- Followers 652
- Likes 704
1,506 Photos and videos
Jun 12
In the latest ⭐Holistic Insights⭐ ...
❓ Is AI making your campaign forgettable?
✏️The Future Email Marketer is Not an AI Prompt Writer
🌱How to Grow Your Email List Without Social Media
And more!
Read it now here: tinyurl.com/yn2t5mvc
#Email
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Jun 11
Here's a quick clip of Kath Pay's recent appearance at Inbox Expo!
#EmailMarketing #EmailEvents
<iframe src="bit.ly/4e2y236" height="877" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>
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Jun 10
People don't decide with logic, they justify with it.
That's why a logic first approach underperforms in marketing.
Kath Pay explains: bit.ly/49TCTRv
#Emailmarketing #DigitalMarketing #MarketingPsychology
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AI has the power to make everyone sound like a polished, competent copywriter.
That's its great weakness. It sounds the same as everyone else putting ChatGPT of Claude to work.
Holistics' @kathpay explores the danger to brands
#EmailMarketing
bit.ly/4vGJ97K
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Your welcome email series is the right thing to do in order to onboard your customer, but if you're not saying something meaningful from the first post, you're losing attention.
Here's @kathpay advising From The Hammock!
#EmailMarketing #EmailTips bit.ly/3QaSNAd
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In an age of AI driven productivity gains, email teams need better thinkers argues Kath Pay not just faster producers.
Read more in her article right here: bit.ly/4oaTZA7
#EmailMarketing #DigitalMarketing #EmailStrategy
7
One more go! One more clip! It's the uncertainty and anticipation that turns short form video platforms like TikTok into big time spenders.
Holistic's @kathpay explains in her latest "Brains Behind the Brand"
#EmailMarketing #DigitalMarketing #TikTok bit.ly/4x7tCPL
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In the latest Holistic Insights:
📬The Psychology Behind Inbox Placement
🪤The New Bait-and-Switch
🏃♀️Your Company May be Slow With AI - But You Can't Afford to Be!
Read it now: bit.ly/4uG0spj
#EmailMarketing #DigitalMarketing #EmailIndustry
12
AI may be the most in-demand skill for marketers according to recruiters, but it's not the skill they need most.
All that content is useless without a critical eye and a strategy argues @kathpay in her latest article on Martech!
#EmailMarketing
bit.ly/4370c6B
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May 29
In 2026, Email remains the marketing channel with the best Return on Investment
Learn to make it work for your career or business with practical courses, written for professional by industry leaders.
Find and out at bit.ly/43wNaiK
#MarketingCareers #EmailMarketing
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May 28
Ethical marketing depends on trust, but trust is a fragile thing easily broken.
But sometimes, it's not even something you did:
@kathpay explores what happens when Trust is outright stolen by malicious 3rd parties.
Read the article here: bit.ly/4e96o3h
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May 27
At Inbox Expo? Kath Pay's workship on Email Personas is live today at 3:15 PM! ⏰
And tomorrow morning, Kath will be kicking the day off with the keynote speech focussing on how to run the tests that actually matter.
bit.ly/4cpon4f
#EmailMarketing #InboxExpo
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May 26
Join @kathpay Live at Inbox Expo!
At 3:15PM Tomorrow - Join Kath for a roundtable workshop discussion on Email Personas!
And on Thursday Kath gives the keynote at 9:15 on How to Run Tests That Actually Matter
#EmailMarketing #DigitalMarketing #InboxExpo
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May 22
Whatever your intent, how your emails get categorised by your customers email platform determins a lot about their chances of even seeing, much less reading your message.
In this post, Kath Pay explores the psychology behind it.
bit.ly/4dX9198
#EmailMarketing
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May 20
There's less than a week to go until Inbox Expo opens in Atlanta, Georgia!
It's stuffed with prominent industry thought leaders including our own @kathpay !
Will you be going?
Here's the details: bit.ly/4cpon4f
#EmailMarketing #EmailEvents #InboxExpo
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May 19
How do we know if something's good? Because other humans want it!
More specifically, other humans like us.
That's the power of the Social Proof Heuristic.
Find out more: bit.ly/4nBZ2cF
#Emailmarketing #DigitalMarketing #MarketingPsychology
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May 18
From the new Holistic Insights:
🐍 Why Your email A/B test winner might be lying
🎯The Recognition Heuristic: Why Familiarity Wins More Often Than We Realise
🛠️Email Marketing Underperforming? Let’s Troubleshoot It
Catch up here: bit.ly/4uhBign
#EmailMarketing
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May 14
For her next Brains Behind the Brand short, @kathpay engages with the real thing and discusses how Coca Cola sells feelings, not drinks.
#EmailMarketing #BrainsBehindTheBrand bit.ly/4nnORby
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May 13
We're less than two weeks out from Inbox Expo!
Our own Kath Pay will be among the many email leaders in attendance at this amazing returning event.
Find out more about the event and book your spot right here: bit.ly/4nnRJFg
#InboxExpo #EmailMarketing #EmailEvents
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May 12
Here's a short clip from Kath Pay's appearance on Masters of Email Marketing with Smaily!
<iframe src="bit.ly/4u1wJXr" height="542" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>
#EmailMarketing #DigitalMarketing
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