Founder - @justicetea__ & @PLNTBurger │ Chair @BeyondMeat │ Co-founder @HonestTea │ #MissionInABottle Author │ Husband Father
Joined August 2015
- Tweets 3,108
- Following 423
- Followers 4,291
- Likes 5,875
305 Photos and videos
Seth Goldman retweeted
31 May 2025
One of the coolest books I’ve read, and here’s why:
1. It’s PURE GOLD for CPG founders
2. It is a graphic novel
3. It has detailed journey of Honest Tea brand growth
Thanks @willnitze for mentioning it on one of the podcasts and @HonestSeth, @BarryNalebuff for writing it!
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Seth Goldman retweeted
7 Apr 2025
I am really enjoying the new "Orange Mango Herbal Fusion" from Just Ice Tea. @HonestSeth
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Seth Goldman retweeted
3 Mar 2025
Spotlight: @PLNTBurger, Led by CEO Chris Treloar and Board Chair @HonestSeth (also @justicetea__ and @BeyondMeat), is working to transform the $772 billion fast food industry with a growing chain of 13 locations, including innovative Whole Foods Market kiosks. Having achieved over $11.2 million in sales in 2023, with all operating locations profitable year-to-date in 2024 through September, they have grown when other plant-based companies have shrunk in recent years.
Now, they’re ready to go to the next level with a crowdfunding campaign at startengine.com/offering/pln….
What do you think about the future of plant-based food companies? And have you tried PLNT Burger yet?
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7 Nov 2024
There are no profits in start-ups, but there are stock options, and that is the best way to let employees participate in long-term wealth creation.
7 Nov 2024
OR.....Let them share in the profits!!!
THAT would be fun, TOO!
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1 Aug 2024
love seeing this story unfold @JonnyNemo ... the only thing I disagree with is the phrase at the end of the video "the end"... you guys and @sweetgreen have so more salads and impact to make!
1 Aug 2024
17 years ago today, we opened our first @sweetgreen restaurant in Georgetown, DC in a tiny 560 sq ft building off campus right after graduation. The idea was simple, but big: to redefine fast food.
We served a few hundred customers and played Robot Rock by Daft Punk as our first song.
Today we operate over 230 restaurants in over 20 states, and serve millions of customers.
Thank you to our devoted customers, farmers, partner suppliers and dedicated team members - past and present- for being a crucial part of this journey and helping us advance the Sweetgreen mission of connecting people to real food!
We are just getting started!
Here is some footage from the early days
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12 Jun 2024
Last week we sent 13 team members on a crew drive in the Hamptons of Long Island, NY. It’s one of the most influential markets for bottled tea. We opened dozens of accounts, reset shelves and displays to support our longtime distribution partner, @BigGeyserInc.
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7 Jun 2024
So glad to celebrate our amazing team in the latest issue of @BeverageInd. This photo captures the spirit and joy that goes into what we are building. Thanks @BeverageInd and Jessica Jacobsen for sharing our story.
bevindustry.com/articles/966…
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Seth Goldman retweeted
6 May 2024
From Honest to Just: How Coca-Cola’s Fumble With Honest Tea Turned Into an Unexpected Gift -- 3blmedia.com/news/honest-jus… || @HonestSeth @justicetea__ @chefspike @FairTradeCert #FairTradeCertified #EthicallySourced #HonestTea #MissionDrivenCompany #JUSTICETEA #eatthechange
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“Nothing is a better teacher of humility than failure.” @arbowe talks with Eat the Change cofounder and CEO @honestseth about how to learn from hiring mistakes. Produced by Inc. & @CapitalOneBiz. #YourNextMove #ad
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“On the one hand we’re doing serious work addressing economic inequity...but for the consumer, it’s just got to be fun and delicious.” @HonestSeth on how he and Eat the change bring ideas to life. Produced by Inc. & @CapitalOneBiz @arbowe #YourNextMove #ad bit.ly/43UgjUs
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“Communicating the message about why this brand and this mission are important is work I don’t delegate.” @eat_the_change CEO @honestseth on figuring out what roles he adds most value to. Produced by Inc. & @CapitalOneBiz. @arbowe #YourNextMove #ad
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“It’s harder to keep teams going when times are tough, and that’s where the mission really comes in.” @eat_the_change CEO @honestseth shares insights on building successful teams with @STEMBoard CEO @arbowe. Produced by Inc. & @CapitalOneBiz. #YourNextMove #ad
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2 Apr 2024
The impact of our food system needs to change on so many levels – especially with respect to health and environmental impacts. @maisiegreen's new book gets under the hood and shares stories of inspiration and frustration that we all need to hear and learn from.
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28 Mar 2024
I try not to play favorites with my tea varieties, but I have a weakness for our Dragon Green Tea.
We hadn’t taken into account that this would be the Year of the Dragon.🐉
But we have embraced it as a symbol of auspicious power, and good luck.
shorturl.at/fsENO
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28 Mar 2024
Each can features this limerick:
Our tea is grown in Mozambique.
Our passion for @FairTradeCert makes it unique.
Dragon inspired,
We’ll never get tired
Of taking your thirst to new peaks.
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Seth Goldman retweeted
27 Mar 2024
The @Costello_Biz Patriot Pitch Competition is being held April 11! @HonestSeth, the Co-Founder of @justicetea__, @HonestOrganic and @PLNTBurger will be the Keynote speaker of the event! Registration is required and is FREE.
go.gmu.edu/PatriotPitch24
#CostelloMeansBusiness
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25 Mar 2024
Just Ice sales heat up a tea segment abandoned by Coca-Cola fooddive.com/news/just-ice-t… via @FoodDive
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22 Mar 2024
Thanks @Inc. for visiting with us at @justicetea__ to discuss building an empowered and passionate team. Transparency, purpose and empowerment are key, but so are stock options @chefspike @arbowe inc.com/nick-hawkins/how-hon…
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Seth Goldman retweeted
18 Mar 2024
Hey all - fun sneak peek at our last @collabfund LP Summit, featuring @sophiebakalar, @morganhousel, @HonestSeth, @cody_finke, and more. Full version coming soon!⚡
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Learn how to build and retain a highly effective leadership team, from what roles to prioritize hiring for to how to find the best talent. Featuring wisdom from Eat the Change's @HonestSeth. #YourNextMove (Produced by Inc. and @CapitalOneBiz) on.inc.com/xiXCXMP
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