Diary marker:* United States "E-day", 28 August 2026. * may change.

Another groundbreaking RCT just featured in the @nejmunofficial proves we have been right! Discover how #ecigs significantly outperform traditional cessation methods in achieving lasting tobacco abstinence: doi.org/10.1056/NEJMoa230881… This study adds to the growing body of irrefutable evidence that e-cigarettes could be the #gamechanger in #smokingcessation