When industry leaders seek sponsorship expertise, they turn to IEG.
Joined March 2009
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IEG retweeted
27 Oct 2023
We're going overtime on the Sports Media Consumption & Engagement panel from the #YouthSportsSummit, with @IEG's @pjlaatz, @Symone_Stanley & @JaidenFields.
📺 Watch the entire Youth Sports Summit: bit.ly/3rYqZDn
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Nonprofit sponsorships are an undervalued synergy. These partnerships align missions, brand goals & accelerate transformation. We're dedicated to enhancing nonprofits' impact by deploying valuable assets for brand partners.
Reply or DM us to learn more. #NationalNonprofitDay
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It's opening day! @MLB had a healthy sponsorship season last year and is poised for even more growth, with jersey patches making their debut. #sponsorship #sportsbiz #sportsmarketing
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29 Mar 2023
The Marlins are the 7th MLB team to sign a jersey patch deal. The deal with home security firm ADT is worth an estimated $5M/yr. sportico.com/business/sponso…
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Alcohol brands (beer, wine & liquor) spend $860M on annual sponsorship rights fees. Subscribe to IEG Pro for exclusive access to a 23-page report detailing trends and activity in this brand sector. Learn how to get access here: sponsorship.mclms.net/en/reg…
#sportsbiz
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IEG Pro members have exclusive access to intel on top sponsors, brand categories and trends in @NFL sponsorship. Learn how to subscribe, here: sponsorship.mclms.net/en/reg…
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IEG retweeted
6 Feb 2023
All the data you'd ever need on the NFL's $1.9 BILLION in sponsorship revenue for 2022
Read the full article from @kbadenhausen via @Sportico:
sportico.com/business/sponso…
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IEG retweeted
6 Feb 2023
The NFL does not have jersey sponsors or crypto deals but still generates the most sponsorship revenue in U.S. sports per a new report from @IEG.
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IEG retweeted
6 Feb 2023
Fascinated by this sponsorship data from @IEG:
• Only the NBA went all in on crypto 🪙
• Only the NFL has gone all in on betting 🎲
• MLB is late to the game on technology 💻
• What's with the NBA's aversion to beer 🍺?
Read more from @kbadenhausen: sportico.com/business/sponso…
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The Giants’ on-field product is catching up with sponsorship potential according to @IEG's Market Meter. Read more in the @SBJ article.
sportsbusinessjournal.com/SB…
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According to a report by @IEG, the league had sponsorship gross revenues of $1.19 billion in 2022, marking a 5.6% increase over 2021. #sportsbiz
forbes.com/sites/maurybrown/…
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IEG's Peter Laatz told Bloomberg @business that sports properties are going to be more cautious entering into #cryptocurrency sponsorships in the coming months. #sportsbiz
bloomberg.com/news/articles/…
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Major League Soccer sponsorship revenue grew by 7.5% year over year. Want to learn about the biggest sponsors in the League? The 2022 @MLS Sponsorship Snapshot is now available exclusively to IEG Pro members. Learn how to subscribe, here: sponsorship.mclms.net/en/reg…
Many companies are taking a closer look at marketing budgets. IEG's Dan Kozlak explains how CMOs and sponsorship managers can make sure #sponsorship program investments are working effectively and efficiently. #SportsBiz
linkedin.com/feed/update/urn…
Want to know the top sponsors of music festivals? Become an IEG Pro member to access our latest intelligence report. Learn more about how to subscribe, here: sponsorship.mclms.net/en/reg…
IEG's Peter Laatz told @CNN that facility naming rights sponsorships pose the biggest challenge to unwind if cryptocurrency companies collapse. Read the full article, here: cnn.com/2022/11/10/tech/ftx-… #cryptocurrency #sportsbiz #sponsorship #namingrights
According to consultancy firm IEG, MLB generated $1.19 billion in sponsorship revenues for the year, a jump of 5.6% compared to 2021. Read more in @ForbesSports forbes.com/sites/maurybrown/…
"While @IEG described the sponsorship rights fee growth as ‘steady’, it added that MLB teams may experience a more meaningful bump in income next year. Read more in @SportsPro sportspromedia.com/news/mlb-…
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What's new on IEG Pro? The Top 100 Sponsorship Spenders report and a deep dive into the Insurance category. Sponsorship intelligence is available exclusively to IEG Pro subscribers. Learn more, here: sponsorship.mclms.net/en/reg…
How did the team's #sponsorship revenue compare to MLS, MLB and NHL clubs? Read the article for insights from @IEG.
25 Sep 2022
Angel City FC has turned a star-studded dream into financial reality in its first season, as the pro soccer team set the bar for a women’s sports franchise. on.wsj.com/3fbOtxL