Trailers are no longer enough. Streaming platforms are increasingly taking their shows to the streets, using experiential activations to spark buzz, drive conversations, and build anticipation before release.
Video credits - Netflix
#EntertainmentMarketing#BrandActivations
Airbnb is bringing fans closer to the FIFA World Cup 2026.
The platform will distribute 1,300 match tickets through select stays and surprise giveaways, turning travel bookings into unforgettable football experiences.
#Airbnb#FIFAWorldCup2026#SportsMarketing#FanExperience
IMPACT caught up with Bhaichung Bhutia as he joined Budweiser 0.0 for the unveiling of Mumbai’s interactive Messi mural. From celebrating football culture to bringing fans closer to the game, the initiative marks the countdown to the FIFA World Cup in a uniquely immersive way.
JLR is using AI and drone inspections to build smarter factories, cut inspection times by 95%, and accelerate its EV transition.
The future of mobility isn't just electric—it's intelligent.
#JLR#AI#EVs#SmartManufacturing#Innovation
A simple sequence of numbers becomes a powerful call to action. In a striking print ad released on World Day Against Child Labour, @TalentedAgency reimagines children's ages as a reminder of Childline 1098, turning a familiar helpline into an unforgettable message.
When was the last time a print ad made you interact with it?
Mother Dairy's front-page ad in Hindustan Times featured an actual mirror with the message: "Take a look in the mirror. That's your guilt-free smile."
Source by - Paras Kaushik
@htTweets@MotherDairyMilk#Viral
Dhruv Warrior, Executive Creative Director, VML India and Cannes Lions Print & Publishing jury member on AI fatigue, human-first creativity, & what he’ll be looking for in Cannes Lions Print entries.
Watch full interview - youtube.com/watch?v=qUiyqmYS…#CannesLions2026#VML
A slow start for India at Cannes Lions 2026. The first shortlists across Dan Wieden Titanium Lions, Glass: The Lion for Change, and Innovation Lions have been unveiled, with no Indian campaigns making the cut.
Read more on - impactonnet.com/more-from-im…#CannesLions2026
In an interview with IMPACT, Atul Sood, Senior Vice President – Sales & Marketing, Kia India, shares why the carmaker is backing tennis and building deeper cultural connections with consumers
Watch full interview - youtu.be/spPMYFRwYhg?si=jVKG…#KiaIndia#AtulSood#IMPACTMagazine
airpay money has appointed Tonic Worldwide as its digital marketing partner.
The agency will drive a digital-first strategy to build awareness and engagement for the financial wellness platform.
Read more on - impactonnet.com/more-from-im…#DigitalMarketing#Fintech#Marketing
How BroCode and Bold Care turned internet culture into a marketing masterclass. By launching BroTection, the brands found a creative way to navigate India's advertising restrictions while building authentic connections with Gen Z audiences.
#BroCode#BoldCare#BroTection
How BroCode and Bold Care turned internet culture into a marketing masterclass. By launching BroTection, the brands found a creative way to navigate India's advertising restrictions while building authentic connections with Gen Z audiences.
#BroCode#BoldCare#BroTection
Godrej Wealth has appointed Neeraj Mahajan and Sandip Jha to key leadership roles, reinforcing its focus on scaling its wealth management business and strengthening client relationships.
Read more on - impactonnet.com/more-from-im…#Leadership#WealthManagement