Keeping you clued in one word at a time.
Joined October 2021
- Tweets 104
- Following 56
- Followers 31
- Likes 44
26 Photos and videos
Pinned Tweet
8 Mar 2024
Would you like early access for our language checker?
You can sign up now!
You can get access loom.ly/_8YIocs
#InclusiveMarketing #SoftwareStartUp
ALT A graphic with text that says 'You can now sign up for Early Access!'
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13 Mar 2024
We’re so excited for @joyannboyce to be part of the Rise Above Summit: 2024!
It’s a free 2-day virtual event, featuring a variety of established experts in online business.
You can find out more here: loom.ly/46_UEl8
#InclusiveMarketing #AIBias #BusinessEvent
ALT A graphic with text that says 'Rise Above Speaker Announcement Joyann Boyce, ultimate online business empowerment summit.' Alongside this is a photo of Joyann: a Black woman with shoulder-length dreadlocks.
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22 Feb 2024
"94% of women between the ages of 15-35 spend over an hour per day shopping online."
Source: loom.ly/6jOum88
#InclusievMarketing #MarketingWomen
ALT "94% of women between the ages of 15-35 spend over an hour per day shopping online."
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14 Feb 2024
We are thrilled to announce that Inclued AI is an @innovateuk award winner! Out of thousands of applicants we’ve been selected to receive a business support package, including £50k grant and mentorship.
Read more about the award here: loom.ly/TU_haQc
#InnovateUKfunded
ALT A graphic with text that says Innovate UK Award Winner Inclued. Below is a photo of Joyann Boyce, Founder & CEO. She has Brown skin and shoulder-length dreadlocks and is wearing a white shirt, smiling at the camera.
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9 Feb 2024
Did you know that "85% of women say that if they like a brand, they will remain loyal to it."
#InclusiveMarketing #MarketingWomen
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6 Feb 2024
Our founder @joyannboyce talking about her experience on the #HiddenNoMore programme!
2 Feb 2024
The #HiddenNoMore IVLP initiative brings together women trailblazers in STEM! 👩🏾💻
Joyann, a 2023 participant from the United Kingdom 🇬🇧, reflected on her exchange experience and how, thanks to #HiddenNoMore, she can always ask for help from her #STEMsisters in the U.S. and around the world.
@exchangealumni @USAinUK #IVLP
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16 Jan 2024
What is inclusive marketing?
Inclued's definition is that:
“Inclusive Marketing is ensuring your brand and content embrace your whole target audience.
This is integrated within your strategy, language and visual representation.”
#InclusiveMarketing #InclusiveAdvertising
ALT A graphic that says 'Inclusive Marketing is ensuring your brand and content embrace your whole target audience. This is integrated within your strategy, language and visual representation.'
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10 Jan 2024
Facebook found that 54% of consumers do not feel fully culturally represented in online advertising and 71% expect brands to promote diversity and inclusion in their online advertising.
You can find out more here: loom.ly/pRnzsmA
#InclusiveMarketing #DigitalMarketing
ALT A graphic with a chart pointing to 71% and underneath it the text: 71% of people expect brands to promote diversity and inclusion in their online advertising.
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9 Jan 2024
What are the financial benefits of inclusive marketing?
Fenty launched in 2017 with 40 shades of foundation.
They generated $100 million in their first 40 days alone. In their first 15 months, they reached $570 in revenue.
#InclusiveMarketing #DiverseRepresentation
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21 Dec 2023
A Taste of Welcome is a thirty-second long that shows people from a range of ethnicities, cultures and religions celebrating the holidays in their own traditional and religious ways.
#InclusiveMarketing #ChristmasMarketing
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15 Dec 2023
This is 'The Unexpected Guest,' the 2021 John Lewis Christmas advert.
There were many claims that it was 'too woke.'
John Lewis responded 'We wanted to represent a modern Britain [...] that’s our customer base.'
Source: loom.ly/Zbt9yxQ
#InclusiveMarketing
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13 Dec 2023
Did you know?
88% of marketers working with AI say that the technology has helped them personalise the customer journey across different channels.
Source: loom.ly/ImtTeao
#InclusiveMarketing #AI
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6 Dec 2023
Christmas is far from the only religious occasion that is celebrated.
Earlier this year, Tesco released the ‘Alia’s Worth the Wait Samosas’ as part of their Food Love Stories.
#EidMubarak #InclusiveMarketing
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30 Nov 2023
Why should you consider shifting to inclusive marketing?
Source: loom.ly/3aiCfy8
#InclusiveMarketing #CutsomerLoyalty
ALT A graphic with text that says 'Almost half of 18 to 34-year-olds said they supported movements such as Pride and the LGBT community (45%), Black Lives Matter (46%), and MeToo (42%) – even if they were not personally represented by those groups or movements.'
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28 Nov 2023
Mark Beasley is chairman of the Mature Marketing Association and director of RHC Advantage.
He says "Inclusivity means not excluding older people, rather than actively targeting them," concludes Beasley.
Source: loom.ly/W8bHLXo
#InclusiveMarketing #TargetAudience
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23 Nov 2023
This 2022 Magnum ad, “Get Old or Get Classic,” follows a well-dressed older man as he checks into ‘The Pleasure Residence.’
Watch the full ad here: loom.ly/A5_4w_c
#VisualRepresentation #OlderPeople #InclusiveLanguage
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20 Nov 2023
What do people aged 65 and older think about age terminology?
“Senior” was disliked by about 1 in 5 respondents.
“Old” was disliked by 55% of respondents.
57% of respondents dislike being called “elderly.”
Source: loom.ly/5xgixik
#InclusiveLanguage #OlderPeople
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15 Nov 2023
How are older people portrayed in marketing?
Older people are typically portrayed in either a few stereotypical roles or not at all. Often with a bias that belittles older people.
This thread id made up of ads that are examples of this.
#InclusiveMarketing #OlderPeople
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15 Nov 2023
The Duracel ad has a cranky old man using a metal detector and struggling to bend down. Both of these are incredibly stereotyped behaviour that has negative connotations to older people.
You can find the Duracell ad here: loom.ly/DvIbzE8
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15 Nov 2023
E-Trade’s ad showed older people as unable to work when in reality, U.S. Department of Health and Human Services found that one in six of workers that are 70 were in the service sector.
You can find the E-Trade ad here: loom.ly/x99NF_o
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