This is INCREDIBLE. KJ (now 9.5 months old) had a rare monogenic disorder, a mutation of a single gene. We can now create custom gene-editing therapies tailored to a patient's exact mutation. A lipid bubble delivers instructions and CRISPR, which crawls along the DNA to find and fix the error. KJ’s treatment was personalized so CRISPR could target his specific mutation. The same method could be reused for others, just swap out the guide for the other genes. There are 30 million Americans who have rare diseases. This is potentially one of the most transformational technologies in healthcare. It could also help with more common conditions like sickle cell, cystic fibrosis, Huntington’s, and muscular dystrophy. The doctor said this “is a triumph for the American peoples’ investment in biomedical research" The breakthrough was built on decades of U.S.-funded science, from bacterial immunity to CRISPR, genome sequencing, and rare disease research. “I don’t think this could have happened in any country other than the US" said Dr. Urnov🇺🇸🇺🇸🇺🇸

UM. @DunkinDonuts just launched a 7 MINUTE MOVIE VERSION of the DunKings x.com/i/status/1888738294650…

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Dr. King once said, "Everybody can be great, because everybody can serve." True greatness lies in lifting others, making a difference, and serving with purpose. Let’s honor his legacy by finding ways to serve and create a better world together. #MLKDay

Why do the world most advanced audience intelligence platforms first focus on demographics in their results when their whole selling point is getting away from demographics and closer to WHO your customer is?

Startups: Your product might be amazing, but if you don't know who you're selling to, you're doomed to fail. Know your audience, then build for them. #StartupTips #AudienceFocus

Think beyond demographics. What are your audience's interests, motivations, and pain points? This deeper understanding drives more meaningful engagement. #AudienceUnderstanding #MarketingInsights

Remember, your audience is dynamic and ever-changing. Stay agile, keep listening, and continually adapt your strategies to meet their evolving needs. #AgileMarketing #AudienceAdaptation

Are you speaking your audience's language? Tailor your messaging to resonate with their values, needs, and aspirations. #AudienceEngagement #MarketingTips

Knowing your audience is the foundation of effective marketing. Without it, you're shooting in the dark. Invest time in audience research for better results. #MarketingTips #AudienceResearch

Data is just the beginning. The real magic happens when you turn data into actionable insights. Use tools like @Audienseco to see the bigger picture. #DataDrivenMarketing #AudienceIntelligence

Audience intelligence is about more than numbers. It's about understanding the stories behind the data. Get to know your audience on a deeper level. #AudienceStories #Marketing

Marketers often get trapped in the 'what we do' mindset. Remember, it's about how you make your customers' lives easier, better, or more enjoyable. #CustomerExperience #ValueProposition

The ultimate goal of audience intelligence is to create value for your customers. When they win, you win. #CustomerValue #AudienceIntelligence

Customer feedback is gold. Listen to it, learn from it, and let it guide your strategy. Your audience knows what they want—are you paying attention? #CustomerFeedback #MarketResearch

Marketers tend to focus on what they offer rather than how it helps their customers. Shift your perspective: what problems are you solving for them? #CustomerCentric #Marketing

Tools like @AudienseCo, @Affinio, @SoPrism, and @sparktoro aren't just for data collection—they're for uncovering insights that drive real connections with your audience. #MarTech #AudienceInsights

Customer-centric companies outperform the competition. Shift your focus from 'what we do' to 'how we help' to see the difference. #CustomerCentricity #MarketingStrategy

Understanding your audience isn't just a one-time task; it's an ongoing process. Dive deep into their needs, preferences, and behaviours to create truly impactful strategies. #AudienceIntelligence #MarketingStrategy

One thing that has been consistent my entire career as a marketer in audience insights: Constantly having to talk founders into caring about knowing WHO their audience is and what they care about. Fastest way to fail as a startup? Ignoring your market.