B2B storytelling & content strategy, driving a fresh approach to public relations for #manufacturing & #healthcare brands.
Joined April 2011
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“The most expensive 20 minutes of your year are the ones where nobody listens.” This episode is a masterclass in leadership communication, audience psychology, and remembering that healthcare is still deeply human work. 🎧 bit.ly/4uLMqSU
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One of the biggest shifts in marketing isn’t about tools—it’s about trust.
As AI evolves, audiences gravitate toward content that feels human: sharper POVs, more specificity, more emotional intelligence.
Why “realness” is a long-term commitment for 2026: bit.ly/4boVeHg
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The work of "making" fuels economies, strengthens communities, and shapes the future. It’s worthy of top-tier attention—especially when it’s told in an honest, people-forward way. 👉 bit.ly/4s3oA4u
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Most bold health campaigns…aren’t. 🤯 They change the tagline, not the entire conversation. If you’ve ever wondered how far you can go with boldness in a regulated, relationship-heavy space, this conversation with @SCANHealthPlan is your case study.🎧bit.ly/4iTdQBp
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Motivation comes before the message 👏
When marketers design from a place of "why," the message, channel, cadence, and data strategy start to look different. It’s not about creating stronger CTAs. It’s about earning the right to make one. 👉 apple.co/4iBfBmL
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Humanity is essential in healthcare marketing. The most recent Health Marketing Collective ep. has some great reminders about the cross-section of behavior, motivation, and personalization 👉 bit.ly/3XXCo2h
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Manufacturing leaders don’t need louder marketing. They need stories only they can tell. Real differentiation comes from layering viewpoints to uncover the Venn diagram of truth at the center of a brand. That overlap is where authentic storytelling lives. bit.ly/4ogxEzS
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Healthcare marketers talk a lot about connecting with audiences, but how often do we speak human? Our latest podcast guest from @ReperioHealth shared how her team is re-energizing preventive care marketing by leading with empathy and cultural relevance. bit.ly/49Za3jn
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#HLTHUSA was filled with big ideas, big names, and bold visions for the future of healthcare. But amid all the talk of technology and transformation, this truth stood out 👉 The stories that move people are the ones that make them feel something. bit.ly/4p3Oqn3
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💡 New episode alert! Kala Weeks of @ReperioHealth discusses how her team is making preventive care feel as accessible as ordering from Amazon Prime and why she believes B2B marketing should never forget the “human” in buyer. Check it out 👉 bit.ly/4qWRceU
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Tomorrow’s healthcare can’t just treat late-stage disease—it has to prevent it.
From the floor of #HLTH2025, Sara Payne sat down with Andrew Lacy, CEO of @prenuvo, to talk about what it takes to flip the system from reactive to proactive. bit.ly/4nEAqP6
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The future of healthcare is being written—and we’re heading to #HLTH2025 to listen, learn, and shape the story. Dive into our latest blog to see how we’re translating trends into action and why storytelling will define who leads healthcare’s next chapter. bit.ly/43puP7J
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Most brands say they’re patient-centric. Few stop to ask patients what that actually looks like. On a new Health Marketing Collective episode, we discuss how to turn patient insights into action—and why patient-centricity requires enterprise-wide buy-in. 🎧bit.ly/3LcyxLF
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When a story starts and ends with product specs, something important gets lost. Explore 3 common pitfalls of product-only storytelling and how a people-first approach builds trust, credibility, and emotional connection ⚙️ bit.ly/42ZhzGH
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💡 Minnesota manufacturing has always led with resilience and innovation—but 2025 brings new urgency. Policy shifts, tariff uncertainty, workforce pressures, and automation are redefining the field. More insights: bit.ly/46bV0Rm
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New manufacturing marketing leader profile: Emily Chaney of Marvin didn’t pitch products. She pitched purpose. And in doing so, she earned a feature that spotlighted a story about care, flexibility, and the quiet power of values in action. bit.ly/4npJBTO
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Too often, B2B healthcare marketers are asked to prove ROI in the form of clicks, likes, or leads. The real impact shows up in harder-to-measure ways: stronger recruiting pipelines, longer customer relationships, and greater credibility in the market. 🎧 bit.ly/4mQrSo8
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This new Health Marketing Collective ep. dives into one of the most underrated skills in a CMO’s toolbox: saying no. 💥 Tune in for a refreshingly honest conversation about focus, impact, and what it really takes to lead digital transformation. bit.ly/45BQGdz
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Our CEO Stephani Simon is full of hot takes and strong brand leadership ideas in this webinar, from stories of thoughtfulness in action to candid reflections on what it means to lead. bit.ly/45euh5T
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📰 Startling data from @muckrack reveals the scale of the local news crisis. These “news deserts” are growing, and the consequences are real: less civic engagement, limited accountability, and gaps in essential community information. bit.ly/3TzKmwA
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