Facebook in 2026 feels like instagram in 2016
it pays creators $3 to $6 per 1,000 views in the US right now
for instance, tiktok's creator fund was paying $0.02 to $0.04 per 1,000 views (before they killed it)
that's a 100x difference for just switching platforms
and it makes sense when you look at who's actually on facebook
3 billion monthly users and the largest age group is 25 to 34
these aren't kids scrolling between classes
these are people with jobs, mortgages, and credit cards
advertisers pay more to reach them, which means creators earn more per view
meta knows their creator bench is thin, so they launched "Creator Fast Track" this year, literally paying tiktok and youtube creators $3,000 a month guaranteed just to post reels on facebook
they're buying the supply because the demand is already there
i wonder why everyone treats facebook like it's over
and maybe that's exactly what makes it work
less creators fighting for attention, higher CPMs from advertisers chasing an older audience, and a platform that's desperate enough to pay you upfront to show up
the last time a major platform was this hungry for creators was instagram before the influencer wave
and we all know how that turned out
Facebook is so desperate for creators that they've made it a goldmine 99% of people don't know about.
Facebook won't penalize you for posting the same reel multiple times.
Facebook has older demographics that advertisers will (sometimes) pay more to reach.
Facebook has much lower competition than other platforms.
Facebook makes it SO easy to start posting if you cross-post from Instagram.