Founder @GaplyLabs | Co-built 100 products with distribution partners

Joined April 2022
115 Photos and videos
Pinned Tweet
Apr 25
We got our first acquisition offer 30 days after launching one of our studio projects [REDACTED], a billion-dollar company, reached out and a few more followed that same week. We had the go-to-market live before the product was done. Clients were closing before we finished building what they were buying. By the time most founders think about distribution, the room is already full.
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The most interesting people i know are terrible at talking about themselves they've done built companies, traveled alone, picked up random skills and other wild shit but ask them "what's new?" and they'll say "nothing much" meanwhile you'll find the least interesting people having a content strategy for their morning coffee even i went skydiving last month and didn't tell anyone until someone asked closed a deal on a tennis court because the guy on the other side liked my game the internet is full of people performing an interesting life and full of actually interesting people who forgot to mention it which one are you?
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my tennis court thoughts that turned into a real business model
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My wife told me my landing page sucked so i built an AI that makes sure yours doesn't
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Jun 14
Most brands struggle on social media because the person behind the content is a student trying to pretend as a teacher and audiences can feel it the advice they give is technically correct but it doesn't land, you don't feel anything in the chest the frameworks are clean but they feel borrowed the confidence is there but the conviction isn't that's the difference between someone who learned something from claude and someone who lived it for a decade and honestly it works for a while until the audience grows enough to include people who know their subject and then those people never say anything they just LEAVE
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Jun 13
My dad worked in manufacturing and made his most money selling scrap waste "nothing new raymo? every factory does it" yes, but tech doesn't think like that companies get thousands of applicants every month most don't qualify maybe wrong stage, too early, not enough audience for years they (we) just said "sorry, not a fit" and let them go then i thought about my dad's factory he'd never let that happen because in manufacturing, wasting your waste is just bad business so we stopped throwing leads away we're building something specifically for the people who aren't ready yet and help them grow until they are took me 15 years in tech to learn what he knew on a shop floor DAD FOR A REASON
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Jun 13
spacex created 4,400 millionaires yesterday and there’s only 1 reason why that happened. showing up every single day for 24 years
Elon just created 4,400 millionaires in a single day. 400 of them are now worth over $100 million. These aren't VCs. They're SpaceX employees, and the list includes welders, technicians, and cafeteria staff, because for two decades the company paid every level of the workforce in stock instead of higher salaries. Juan Hernandez immigrated from Mexico and took a $28 an hour contractor welding job in 2015. He says he didn't even know what SpaceX was. The company gave him a $10,000 equity grant and let him buy more shares through payroll deductions. That stake is now worth $880,000. Trevor Hise's parents wanted him to take a stable job at General Electric. He picked SpaceX instead, stayed 12 years, and accumulated over 100,000 shares. At the $135 listing price that's $13.5 million. He's 37 and semiretired. His words: "The magnitude of this has been ridiculous." The most telling detail came before the listing. Over 100 employees quietly banded together and negotiated a group wealth management deal covering up to $5 billion, because none of them had ever needed a wealth manager before. Software IPOs have minted millionaires for 30 years. This is the first one where the money went to the factory floor.
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Raymo retweeted
Jun 12
Facebook in 2026 feels like instagram in 2016 it pays creators $3 to $6 per 1,000 views in the US right now for instance, tiktok's creator fund was paying $0.02 to $0.04 per 1,000 views (before they killed it) that's a 100x difference for just switching platforms and it makes sense when you look at who's actually on facebook 3 billion monthly users and the largest age group is 25 to 34 these aren't kids scrolling between classes these are people with jobs, mortgages, and credit cards advertisers pay more to reach them, which means creators earn more per view meta knows their creator bench is thin, so they launched "Creator Fast Track" this year, literally paying tiktok and youtube creators $3,000 a month guaranteed just to post reels on facebook they're buying the supply because the demand is already there i wonder why everyone treats facebook like it's over and maybe that's exactly what makes it work less creators fighting for attention, higher CPMs from advertisers chasing an older audience, and a platform that's desperate enough to pay you upfront to show up the last time a major platform was this hungry for creators was instagram before the influencer wave and we all know how that turned out
Facebook is so desperate for creators that they've made it a goldmine 99% of people don't know about. Facebook won't penalize you for posting the same reel multiple times. Facebook has older demographics that advertisers will (sometimes) pay more to reach. Facebook has much lower competition than other platforms. Facebook makes it SO easy to start posting if you cross-post from Instagram.
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Raymo retweeted
Jun 12
I've closed more deals at events than in boardrooms and here's my 3 step system behind it every event i go to, i bring three people and each one has a job 1. magnet: someone everybody already knows they just show up and people come to them one of the creators we work with always fills this spot 2. handshaker: someone who can talk to a stranger and make it feel like they've known each other for years, that's my cofounder he'll have a 10 minute conversation with someone and by the end they think he's their best friend 3. closer: me (ofc) I don't talk to everyone but just sit down with the 3 people the team introduced me to and figure out if they're worth knowing for the next 5 years out of every 15 people we meet at an event, maybe 3 have what it takes and our biggest clients today are people i've been hanging out with for 3 or 4 years is this how networking meant to be?
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Jun 11
billion dollar consulting firms are going all in on creator agencies now the same way they bought IT companies in the 2000s and digital agencies in the 2010s creators went from "influencers" to infrastructure in about 5 years i've been saying this for a while: the creator with the audience is more valuable than the company with the product the audience IS the distribution and distribution is the one thing money can't build from scratch you either have it or you're paying someone who does and the market just proved it recently accenture, a $250B consulting firm with 700,000 employees, just acquired whalar i.e. a creator agency which runs $600M in campaigns a year for nike, google, amazon, pfizer basically it looked at every possible acquisition and chose the company that owns creator relationships that's literally the same logic that made amazon buy whole foods and google buy youtube distribution is not a choice anymore, you can't survive without it question is whether creators end up owning the table or will settle with a nicer seat at someone else's
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Jun 11
my friend told me yesterday "Rayka, your page looks like a business page not you" is it true?
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Jun 10
Apple spent $30B trying to build their own AI and failed terribly so they rebuilt siri from scratch and called it 'Siri AI' handed the keys to google gemini which takes $1B a year to run it on google's servers tim cook's final keynote was basically announcing 'we couldn't do it alone' the richest company in the world is literally telling you it's faster to partner than to build the distribution is the 2 billion iphones and the product underneath is google's AI that's the venture studio model at a trillion dollar scale
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Jun 10
Mormozi just dropped his new book. who wants to buy?
he's not wrong meet mormozi (no ai was used in the making of this photo)
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"i'm getting closer" that's the only honest thing you can say when you're deep in something that still hasn't paid off most people hear that line in their own head and treat it as a signal to stop i treat it as a signal to keep going zverev won the french open this year, 13 years after he started chasing it - choked a 2-0 lead in the 2020 US open final - carried off the court in a wheelchair in paris, 2022 - lost another finals in 2024 but every interview he gives the same answer "i'm getting closer" this is why i bet on reps over talent i put $1k behind every idea i have and run it at least 1000 times before i let myself judge it if it still doesn't work after that, i lose the $1k and move on i ran this exact framework in game dev for 6 years and shipped 150 prototypes none of them worked year 7 is when everything changed and it only changed because years 1 through 6 broke every wrong assumption i was carrying failures are data points, and you need hundreds of them before the picture gets clear so if you've been failing for 3 years and telling yourself it wasn't meant to be
The moment Zverev became a Roland-Garros champion! #RolandGarros
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Got a new lead by breaking someone's nose on a tennis court hit this guy in the face with the ball mid rally felt terrible and drove him to the hospital turns out he runs a family office while sitting high on painkillers, he said "we should work together" now he's interested in the venture studio I don't think any sales book covers this method
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This account has existed for 4 years a lot of people on X would probably cringe to see themselves at only 798 followers after 4 years but I'm happy with it I never gamed followers I never engage in engagement-slop I never do follow-for-follow I never use AI to post every single interaction I have on X is real and legitimate and that's the way I prefer it my circle may be smaller than some, but I'd say it's of a much higher quality and I've always valued quality over quantity
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the most dangerous advice you can give an 18 year old in 2026: 'just get the degree'
Hot take: Universities charge $300,000 for a degree that teaches you skills any LLM can do for free. At some point we need to have an honest conversation about whether higher education is the greatest individuals misallocation of capital in recent history.
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imagine a $2B company with no app/no Saas/no AI chatbot they put collars on cows charge $5/month and have 1 million customers and it makes every "sexy" AI startup look stupid Its real and I'm not even joking
this is just the most ridiculous AI application i've ever seen lol a Peter Thiel-backed startup that makes AI collars for cows is now worth $2 billion and the more I read about it the cooler it gets. here's how it works: every cow wears a solar-powered collar that talks to a network of radio towers and an app on the farmer's phone instead of building physical fences, the farmer draws the fence on a map in the app, and the collar keeps each cow inside that invisible line using GPS when a cow drifts toward the edge, the collar plays a sound to steer her, and a gentle vibration tells her which way to go. it's like how a car beeps as you back up toward a wall the cows learn the cues in a few days so now a rancher can move an entire herd to fresh grass by sliding the fence on a map, without driving out to open a single gate and that same collar is reading each cow's body the whole time. it takes five readings per second on every animal, so the AI can catch a cow that's sick, injured, ready to breed, or about to give birth before a person would ever notice walking the field so it's basically like WHOOP for cows too lol and they gave the AI behind it the perfect name: the Cowgorithm it's been trained on more than 7 billion hours of real cow behavior, which is why Halter calls the data its real asset and moat. they know what a normal cow looks like better than anyone, so they can flag the odd one out instantly it's already on more than 1M cattle across New Zealand, Australia, and a bunch of US states. California even used it on public land to graze cattle in patterns that clear dry brush and slow down wildfires costs about $5 to $8 per cow per month a job that used to mean barbed wire, gates, and driving the fields all day is now mostly 1 person on their phone
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distribution is the new co-founder we only co-build with creator-operators now one brings the distribution, the other runs and scales it
Jun 5
Co-founder is marriage without the sex.
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