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The Ivy Group @IvyGroup
Joined May 2009
  • Tweets 963
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  • Followers 260
178 Photos and videos
"A fully custom website begins with an artist's work and is brought to life through programming." – Leslie Padilla, Ivy Group #WebDeveloper Read more about #customwebsites at ivygroup.com/blog/value-of-a….
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Ivy’s #DigitalMarketing Manager Kristen attended @DigitalSummits DC to level up her #SEO, #SocialMedia, and #GA4 skills in April. Her biggest takeaway? “Learning Language Models are here now. Tomorrow’s best marketers will be the ones who know how to use them!” #AlwaysLearning
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1/🧵New York City officials just debuted a new “WE ♥️ NYC” logo to replace #MiltonGlacier’s iconic “I ♥️ NY”. While the messaging is well-intentioned, many graphic designers are unhappy. With so many conflicting opinions on the new look, we decided to see what #StephenSays:
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6/7 “Meaning-wise, I imagine changing I to WE was to create solidarity. Belonging to a tribe etc. I get that. But it doesn’t make as much sense when an individual is sporting it on a t-shirt, all alone, not marching in a crowd of other ‘WE ♥️ NYC’ festooned people.
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7/7 “It no longer has the power and pride of being a personal statement. Like signing a letter to a loved one, ‘We love ya’ versus, ‘I love you’.” Do you agree with what #StephenSays, or do you have other things to say about the #NewNYClogo? Let us know!
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Happy Ivy-versary to our talented #graphicdesigner, Stephen! With 20 years of fantastic design work under his belt, Stephen is Ivy Group's longest-running Ivy Groupie.
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Most of the time, just asking for user information isn’t enough. We all like to protect our contact information, after all! Using #leadform best practices will help you turn your hard work into quantifiable leads. blog.hubspot.com/marketing/o…

10 Form Conversion Optimization Tips to Generate Better Leads

Simply asking for information isn’t enough. Your forms have to create a frictionless user experience to create leads. Here’s how.

blog.hubspot.com
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#PaidSearch marketing is bigger than ever. While many tend to focus on Google, there are other powerful search engines to keep a careful eye on, too! blog.hubspot.com/marketing/t…

The top search engines other than Google [ some you might not expect]

Discover other search engines besides Google to pivot your SEO strategy to meet changes in how people search and where you can find your target audience.

blog.hubspot.com
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As 2022 comes to a close, we’d like to thank all of our stellar clients in #Charlottesville and beyond for allowing us to share your brands’ story. We look forward to more wins in the #NewYear ahead!

ALT New Year Vintage GIF
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This year, we conducted a #communityneeds assessment to determine resident needs and wants from the current @EctorCoLibrary facility. With valuable information in hand and a new building on the horizon, the Ector County Library’s future is looking bright! ivygroup.com/projects/ector-…
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Happy holidays! Ivy Groupies (and fam) celebrated 🎵the most wonderful time of year🎵 at our annual bowling party last week. We hope that your holiday festivities are as unforgetta-bowl as ours!
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We give our full focus to the library #strategicplanning process so that staff can focus on sharing ideas, rather than sharing the burden of planning management. As #LibraryConsultants, we involve #librarians in meaningful ways! Read more at ivygroup.com/blog/library-co….

Do You Need a Library Consultant for your Strategic Plan? | The Ivy Group

With a library consultant, you can get more done in less time, and with less stress.

ivygroup.com
#ContentMarketing experts around the world are working to reach #GenZ, but are their efforts working? A recent study from @HubSpot debunked a few common assumptions about this elusive generation. To start, TikTok isn’t their favorite social platform…🤔 blog.hubspot.com/marketing/g…

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

Our Gen Z intern dives into data from our 2022 State of Consumer Trends to highlight the top myths marketers get wrong about Gen Z when targeting them.

blog.hubspot.com
With Thanksgiving just around the corner, we are officially in the most festive time of the year! The holiday season is a big one for #emailmarketers, which is why Ivy Copywriter Kristen attended @ValidityTech’s Email Authentication Crash Course. #AlwaysLearning
Hiring an agency gives you on-demand access to these professionals and their extensive expertise, without having to employ them full-time. Could you use some more #marketingexpertise at your disposal? Read more at ivygroup.com/blog/why-work-w….
Let’s give a cheer for Leslie, who is celebrating her 11th anniversary as an Ivy Group developer today! We so appreciate your dedication to excellence, both as a developer and Ivy Groupie. 🎉 #WomenWhoCode
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