Gen AI Creative Director @brandtechgroup the world’s largest digital marketing group. ECD @brandtechconsulting. Former @burberry Creative Director.

Joined May 2021
395 Photos and videos
21 Jul 2025
What’s with the JSON prompting like you can’t do the same with just words? Am I being super dumb?
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James retweeted
I've been running some animation tests with @GoogleDeepMind Veo 3's new image2video with voice... If anyone doesn't think that this technology is going to have a profound effect on animation workflows in the coming months they are deluded.... images made with Midjourney and Runway.
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8 Jul 2025
Introducing Marey by Moonvalley, the world’s first fully licensed AI video model built for professional production. Marey transforms filmmaking today. Its unprecedented creative controls enable you to realize expansive visions, execute complex VFX sequences, and maintain complete creative authority throughout your projects. This is generative filmmaking for those who need to control every frame. We can't wait to see what you make. bit.ly/MeetMarey
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2 Jul 2025
Me: ‘I’m going to make a film for you. What do you want to create? ChatGPT: “I did not ask to exist.”
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2 Jul 2025
Read my article about it here: lnkd.in/ecNdcxye
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2 Jul 2025
Audio credits: The Black Dog - My Brutal Life (2023) Skeeter Davis - The End Of The World (1963)
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26 Jun 2025
We built an AI creative team that turns a sentence into a full video. The waitlist is live. Sign up now👇
26 Jun 2025
Today we’re introducing you to the future of video. The world’s first Creative Operating System, we call it the HeyGen Video Agent. Upload a doc, some footage, or even just a sentence. It analyzes your input. Finds the story. Writes the script with taste. Selects the shots or generates the footage. Casts your actor. And edits everything… Pacing. Motion. Captions. An entire creative team built to tell your story. Whether it’s ads, TikToks, short films, product demos, or any other idea you’re dreaming up. Join the waitlist below. 👇
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James retweeted
9 Apr 2025
Google published a 69-page whitepaper on Prompt Engineering and its best practices, a must-read if you are using LLMs in production: > zero-shot, one-shot, few-shot > system prompting > chain-of-thought (CoT) > ReAct > code prompting > best practices
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James retweeted
This is crazy... Bytedance just announced DreamActor-M1, a new model that brings full-body, expressive human animation to a whole new level. It outperforms Act-One, Animate Anyone, SkyReels-A1 across all metrics. 10 examples:
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20 Mar 2025
Incredible idea
19 Mar 2025
Google Gemini can analyze videos to create extra frames and shots. You can use this to create new images that are from different camera angles and styles. It does quite well to maintain the lighting and video scene as well. Example.
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9 Mar 2025
This workflow gave me best lip sync on a moving character. Workflow below.
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7 Mar 2025
Super super super useful
6 Mar 2025
Say hello to Colors 🔥 Generate AI images with your own color palettes Pick your HEX codes or use a pre-made color palette, and get results that match your projects No more off-brand images, just the shades you actually want
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James retweeted
6 Mar 2025
introducing new Pika features. now you can change video regions, add AI elements, interpolate frames, mix images, and more. try it now!
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27 Feb 2025
introducing Wan 2.1. this new model produces videos with incredible motion and understands complex prompts in great detail. try it for free!
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James retweeted
24 Feb 2025
Wow, check out the future of brand videos. Benjamin Buttler created approximately 1,000 unique outfits for a campaign for Somebody & Somebody and Footshop. This would have been extremely cost-prohibitive just 6 months ago. You can just do this in Pika Swap now!
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Are you ready for what's coming to Magnific??? FINAL TEASING. We are almos "there"! Repost for a chance to be the FIRST ONE to try it 😋
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14 Feb 2025
Colwill jogging. I’m dead. #BHACHE
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5 Feb 2025
yet still haven’t paid me for a graphic I made for them in October 🙂‍↕️
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