Concur 100% - that is why we set out in 2015 to build a group that does marketing better, faster and cheaper using technology.
Good to see everyone catching up haha
Increasingly believe that the "good, cheap, fastโchoose two" maxim is devious misinformation spread by the slow.
In my experience, "slow" and "expensive" usually go together. I was in a meeting yesterday where lopping a year off a project schedule also ended up reducing the cost substantially. Fundamentally, it takes time to spend, and adding the temporal constraint tends to make things simpler and more efficient.