Head of Organic Search @mpbcom, ex Head of Strategy @vervesearch . A self-taught geeky creative, exploring how things work, railing against 'impossible'
Joined May 2008
- Tweets 3,012
- Following 585
- Followers 1,133
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193 Photos and videos
30 Nov 2022
Guess who I just bumped into at the #UKSearchAwards . Only search’s biggest blagger @JC_SEO1 !
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James Finlayson retweeted
23 Aug 2022
/6 as @JamesFinlayson says "This update sounds a lot like it’s the outcome of that work-a Panda update for the age of AI content." The AI age of easy to generate, regurgitate and republish has had it's run of SERPs to the point where "Season X of X show" queries are meta jokes.
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5 Aug 2022
Google expands product review schema by adding pros and cons list: developers.google.com/search…
26 Jul 2022
That feeling when you come up with a whole new way to come up with ideas and the inspiration gates burst open 🚀
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29 Jun 2022
Doing some keyword research on factories and it’s getting increasingly existential. Is an abbatoir just a meat factory? Is a power station a power factory? Is a comedy club a laughter factory? What even is a factory anymore??
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14 May 2022
…and this is why engagement should always be a clue rather than a metric.
14 May 2022
Reason Number Four: The fourteenth episode outlined the fact that direct mail has a 100% engagement rate ... "even if you throw it out, you have to engage with the piece to do so. At worst case, it's good exercise!"
13 May 2022
I assume that about half the Digital PRs in the UK are currently either outreaching their old ‘celebs with most fake Twitter followers’ campaign or buying Friday beers for the data person who they had calculate it this morning?
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James Finlayson retweeted
27 Apr 2022
Breaking news: fake facts in the age of churnalism @JamesFinlayson m.youtube.com/watch?v=EpDNJh…
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James Finlayson retweeted
16 Mar 2022
Sunsetting UA from next year? This will not go well. GA4 isn't ready, users aren't ready, the ecosystem isn't ready.
There's been no incentive for users/developers to change to a more complex, half-finished product. Trying to force it will make a mess...
blog.google/products/marketi…
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24 Nov 2021
SEO agencies - why don’t you sign your campaigns? Even if the client doesn’t want your logo at the bottom you could always put something in the source code. I’ve been playing ‘guess the agency’ today...
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James Finlayson retweeted
15 Nov 2021
A great tip in the @flowingdata newsletter. Visualisations are so easy to overthink/overcook, when in reality all you need are more simple charts instead of one "whizbang graphic".
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7 Oct 2021
More media consolidation as DotDash buys 40 publishers including Better Homes & Gardens, Southern Living and InStyle. Ad-supported written publishing’s business model is broken - these buy-outs are a sticking plaster. reuters.com/business/media-t…
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7 Oct 2021
In a move that’s said to have made Wembley-based glaziers Sky Glass (skyglass.co.uk/) furious, BSkyB has launched it’s own TV and, in doing so, instantly destroyed Sky Glass’ brand SERPS - sky.com/glass
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23 Sep 2021
For £1k you can now build your own satellite and send it into low earth orbit - ambasat.com/shop/ - that'
6 Apr 2021
I don’t suppose anyone has a list of all the major syndication networks and their web properties (Gannet, JPIMedia etc)? Testing out something cool :)
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James Finlayson retweeted
1 Mar 2021
SEMrush, the SEO tool, has filed to go public. Here's the S-1: sec.gov/Archives/edgar/data/…
They spent $54 million on marketing last year, for revenue of $125 million.
(gross profit $95m, net loss $7m)
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10 Feb 2021
I wonder whether the generation now at school, remotely working, will forever associate working from home with not seeing their friends or being able to go anywhere. Are we raising a generation who’ll be desperate to be in the office?
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James Finlayson retweeted
21 Jan 2021
[PODCAST 01] The first episode of Content Deconstructed is with the brilliant @JamesFinlayson talking about some of the ridiculously successful campaigns he and the team @VerveSearch have created...
contenthubble.com/podcast/ja…
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