exec coach · helping founders build companies they can be proud of with partners who truly have their back · alum meta etsy yc stanford
Joined October 2006
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Second to last Q&A - an easy one: what’s your mission in life?
“Increase the distribution of good ideas in the world.” @JamesClear
“Give creators and people everywhere the clarity and tools to reach financial freedom.” @nathanbarry
#craftandcommerce
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Atomic Habits is has been the best selling books of the last 5 years.
To explain its incredible success (30M copies sold!) James Clear shared one great story about obsessing over quality:
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The first sentence of every chapter is a crucial chance to hook readers.
To write the most compelling first sentences, James hired a programmer to scrape the most read / emailed articles on the New York Times for 30 days to pull the first sentence of those top articles into a spreadsheet.
He would then look at that list of 200 different first sentences to help craft his chapter openings.
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“Half of the success of a book is the category, the title and subtitle, the cover itself,” he said.
“And the other half is a 1000 little details like the first sentence of your chapters.”
In this era of AI slop, I think this story is so important. The speed & volume enabled by technology is amazing, but there are many places where human obsession still matters more than anything else.
(Little snippet from my first time at Craft & Commerce)
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Favorite hot pot in sunset park maps.app.goo.gl/kxDKYvcpHvBB…
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Jason Shen · The Outlier Coach retweeted
May 13
Every person has a story to tell, and AI can help them tell it.
We're seeing this firsthand at @typedotai. We now serve writers ranging from NY Times bestsellers, to top 10 podcasters, to nearly 10k passionate independent authors.
We've been ~doubling revenue each quarter and active subscribers now spend 7 hours/week in our editor.
So we made this video to honor the intensely creative people we serve. Here's to the storytellers :)
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1/ Most cofounder fights aren't about what they're about.
After 18 months of coaching cofounder pairs, I've found the same hidden pattern underneath almost every recurring argument.
I call it Old Wounds and Old Ways. 🧵
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10/ No challenging. No "buts." No problem-solving.
Just: "I hear you. That sounds painful."
That's it. That's the whole exercise. This is how I came to understand my wife's experience.
It works because for the first time, each person sees why the other reacts the way they do. The fight stops being about the deadline. It becomes about the person.
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Fin/ If you're in a partnership — business or personal — and you keep having the same argument:
It's probably not about the thing you think it's about.
Look for the Old Wound. Look for the Old Way.
Then have the conversation neither of you has had yet.
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Love this kind of super targeted advertising lol
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We spent $15,000 on billboards targeting one person: the guy controlling all the chemical spend at a saltwater disposal company in Texas. We mapped his commute and bought every billboard between his house and the oil field. When we finally called, he said "I see your billboards everywhere." That landed us our first oil field contract. At the time our entire operation was a $10,000 reactor built from PVC pipes from Home Depot, turning corn sugar into industrial chemicals. People keep trying to throw it away. It still works. That leaking reactor started a multibillion-dollar company. @ycombinator visited our plant in Houston. The original PVC reactor is still on the floor next to the Bioforge.
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You don't need to be a genius to win. You just need to be willing to do the things others find boring.
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Second-guessing isn't safety. It's just a slower way to break your neck.
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