I spent some time this week demoing our new Cybele's Free to Eat Ancient Grain Pops, the latest products by @CybelesFTE and the first products developed in collaboration with @AwakenedFoods. A 🧵 (1 of 9)

If you like movie popcorn you will LOVE our @FreeToEatFoods Ancient Grain Butter Pops aka "No Corn Popcorn"! Now available at @Walmart in the gluten-free section and on their website: walmart.com/ip/Ancient-Grain…

Who out there has recommendations for AI tools that help you manage keyword campaigns?

If anyone can tell me how to get my son’s home location (ie our home address) to show up as a place in maps on his @apple watch I will name my next child after you The address is setup as his “home” in his contact on his watch and that contact shows up as “me” on his watch, but go to maps and there is no “home” and can’t figure out how to even set as a saved location (it’s a child watch setup as a family member from my phone…he does not have a separate phone) Basically this summer want to give him a little more freedom but also have him be able to just go to maps on his watch and get directions to go home…but for the life of me can’t figure out a way to get that setup or saved as a location?

The game is still dominated by brands over investing in field merchandising. It's boring, and it's undefeated. Partnering with agencies that can drop 1,000x 1099 reps into your top banners, ensure your product is merchandised properly with tags, build secondary placements, and keep your product in stock. Your competitor will go out of stock and nobody touches that set for a week until a store employee gets to it. Meanwhile your field merch team is in store getting reorders placed and putting your product in front of more consumers. your brand will always win. the better field teams today run through execution portals, so you get visibility into: before pics after pics shelf compliance (are the right SKUs in the right places) Out of Stock alerts reorders placed secondary placements built No amount of Meta spend will ever do that. Rule of thumb: ~$25 per store visit. For the best groups, expect at least a 90 day commitment with a few hundred doors commitment a month. I've seen a few brands try to build field merchandising teams in house, but they just can't compete with the scale of some of the incumbent agencies. If I’m running a $10M food/bev brand trying to get to $50M, or a $50M brand trying to get to $100M... field merchandising gets more budget, you’re influencing the shopper within feet of purchase.

Absolutely hate to see this, but @Fender is putting on a master class on how quickly you can destroy a brand

If you are a Sprouts Farmers Market shopper, we've got a great deal for you! (And if you aren't a Sprouts shopper, why the heck aren't you?) Be sure to follow @FreeToEatFoods for more news, deals, and some new products coming out soon!!!

Decided to give @SouthwestAir and their new policies a try Paid for a premium seat so I could have the flexibility in case I needed to change flights That allows me to pick a seat, so win/win, right? WRONG Flight delayed and in the process I somehow got changed from a window seat (that I paid up for) to a CENTER seat ☹️

Get your mom some cookies!

A month or so after finally updating to the new @Microsoft @Outlook on a Mac and it is just so unbelievably awful that I cannot even describe it What are people using on a Mac for a single email/calendar platform to consolidate multiple accounts that actually works?

For any parents who have gone through this process lately, I salute you! I've gone through this twice now in just the last few years...whew!!! Great deal on @FreeToEatFoods snacks if anyone is looking to try them or stock up. I'm admittedly biased, but if you have kids with food allergies or looking for gluten-free, vegan, etc. options...these really are the most amazing cookies you can buy (I can't take any credit for that, other than eating a TON of them). freetoeatfoods.com/discount/…

Not the X content you were looking for today, but the X content you needed today

NGL I could have used this last night at mini golf (if you have young kids, you know exactly what I’m talking about)

Sell Through > Sell In That's it. That's the tweet.

Congrats @DU_Hockey! Go Pioneers!!!

For kids with food allergies (like my daughter), moments like this aren’t always as simple as they seem When treats are safe for everyone, no one worries, no one sits out...every kid just gets to be a kid That’s why we make @FreeToEatFoods cookies Because everyone deserves to feel like they belong BECAUSE EVERYONE DESERVES AMAZING SNACKS

Had to finally upgrade from "Legacy" @Microsoft @Outlook on a Mac to "new" Outlook (because old Outlook kept crashing my computer due to what I must assume was a massive a memory leak) Just miserable. Stupid, basic stuff still broken or mission. Formatting of signatures is totally messed up. Can't turn on/off hidden paragraph markers when editing email. Can no longer click within an email to see the conversation or related emails (this is a huge loss). This product has been out since 2020. It has been the default email client since 2022. HOW CAN IT STILL BE THIS BAD!?! Or do they just hate Mac users that much?

KeHE is implementing a variable fuel surcharge as a result of rising gas prices

Way to go @DU_Hockey!!!

Our emails are being inundated with cold outbound emails from brands thinking we are a retailer (we aren't, we are also a brand) and asking us if we want samples. The emails are coming from a service called "contactopeners"...anyone know who this is or work with them?

My daughter was diagnosed with food allergies at a very young age and had to carry Benadryl and an EpiPen with her. Over the years we had our share of emergencies and visits to the ER. I will never forget going to pick her up at the end of her first sleepaway camp...to see how happy she was to have the freedom, and how happy I was that she made it through the week without any allergic reactions. This is why I rolled up my sleeves several years ago to help Free To Eat and its mission to make delicious, allergen-free snacks! If you grew up with or raised a child with food allergies, please comment and share your story below (and you should follow @FreeToEatFoods as we have a lot of new and exciting stuff going on!)