🚨 Hundreds of
#YouTube creators are facing an unfair crisis: RPM drops of up to 80% overnight due to invalid traffic issues (Invalid traffic NOT generated or caused by most of these affected Creators). This not only threatens their livelihood but shifts video focus from quality to quantity. I have turned down hundreds of sponsors over the years, only selecting to work with companies with products or software I use and love.
Most of my content gains me nothing in return - just sharing my knowledge on various freelancing and tech topics. The ad revenue helped make this possible. With this
#invalidtraffic issue, massive RPM drop, and 80% of revenue disappearing overnight, Creators need to change their strategy moving forward.
Now what? Every video must chase views or sponsorships to be viable. We must address this issue to preserve the integrity and diversity of content on the YouTube platform. At this rate, YouTube will turn into a late-night infomercial channel of sorts, so that
#YouTubeCreators can make ends meet.
If you have a YouTube channel and make ad revenue, you should be concerned. It happens overnight, and there is NO help available once it happens. Many shared links to articles, copy/paste responses, and NO direction on how to stop or prevent the invalid traffic affecting your channel other than "Don't click on your own ads," "Don't work with third parties to gain more views, etc," and plenty of other such advice that does not pertain to you because you, obviously, do NOT do that. Why would we set fire to our own business? A business and channel that we have grown naturally and organically over YEARS!
I am reaching 260,000 subscribers this week, and I normally, would be delighted. Instead, I feel disheartened and flabbergasted that my revenue this month will be less than one of my first months on YouTube when I had a small fraction of the subscribers/viewers that I do now.
Make changes,
@YouTube. It's YOUR responsibility to make sure that you put a stop to invalid traffic. Fix your system. Find a way to block invalid traffic. Don't expect your Creators to be able to stop who shares and watches our videos.
@YouTubeCreators @YouTubeLiaison @TeamYouTube