Researchers from ACRE will conduct experiments to explore how consumers choose products marketed as supporting biodiversity-friendly farming, and how much more they’re willing to pay for them. Lead by ACRE members Susana Jaramillo, Chris Ramezanpour, Jen Mandel and Shawn Brown.
ALT Photo from the Retail Lab in the Consumer NeuroInsights Research Lab (C-NRL), Fogelman College of Business and Economics.
ALT Photo from the Retail Lab in the Consumer NeuroInsights Research Lab (C-NRL), Fogelman College of Business and Economics.