Joined May 2010
1,579 Photos and videos
JeremTrek retweeted
Replying to @Strava
@Strava, Distance et @BETCParis dévoilent un défilé où les mannequins… courent pour la Paris 🏃‍♂️💨 Pendant la Paris Fashion Week 2025, Distance, le store bien connu des amoureux du running, s’est associé à Strava pour organiser The CatRace, un défilé où les mannequins courent
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JeremTrek retweeted
París transforma sus calles en una pasarela con The Cat Race, uniendo moda y running en un espectáculo único. Más allá de un desfile, una revolución estética. maratonradio.com/noticias/ma…
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JeremTrek retweeted
5 Jul 2025
🏃 La marca de ropa deportiva Distance y Strava se aliaron en París para una novedosa forma de presentar el running y su equipamiento, reivindicando de esta forma la pureza del deporte mundodeportivo.com/running/2…
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JeremTrek retweeted
The CatRace - New Distance and Strava campaign by BETC @BETCParis buff.ly/iXRCiSy #creativity #inspiration #advertising

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JeremTrek retweeted
2 Jul 2025
La marca deportiva Distance y la app de running @Strava desfilan con atletas en la Semana de la Moda de París. “The CatRace” busca reivindicar el deporte real frente a la tendencia del sportswear. || Más info 👉🏽 reasonwhy.es/actualidad/marc…
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JeremTrek retweeted
I am rarely proud. But first, there are my sons. Then, this project. Finally, I have no kids. 🤌 @BETCParis x DISTANCE x Mickael Zézé // @JeremTrek @matlg
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JeremTrek retweeted
24 Oct 2023
Paris footwear shop invited customers to steal — if they could outrun pro sprinter: report trib.al/YKU0Iqh
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24 Oct 2023
Paris’ Distance boutique tagged its apparel “ROB IT TO GET IT” and tapped French Olympian Méba Mickael Zeze, who once ran the 100-meter dash in under 10 seconds, as a security guard. skynews.com.au/business/pari…
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JeremTrek retweeted
Employees at Distance, a running store with locations in Europe and Africa, told customers last month that they could steal any item featuring a tag that read, “ROB IT TO GET IT.” But there was one condition: they had to outrun a pro sprinter. wapo.st/46EjD6N
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JeremTrek retweeted
18 Oct 2023
This is hilarious! Kind of genius.
ok THIS is a cool activation for the Olympics. Distance store in Paris allowed people to steal anything they wanted from the store as long as they could outrun the security, French Olympic sprinter Méba-Mickaël Zézé.
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JeremTrek retweeted
👟 Le temps d’une journée, la marque de sport Distance a lancé un défi aux clients de sa boutique parisienne : ils pouvaient voler les articles et les garder. Il y avait UNE condition : échapper au vigile, le sprinteur français Méba-Mickaël Zézé (moins de 10 secondes au 100 m).
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JeremTrek retweeted
Pendant 24h, la marque de sport Distance a lancé un défi à ses clients : pouvoir voler et garder ses articles... à condition de ne pas vous faire attraper par l'agent de sécu qui n'était autre que le sprinter français Mickael Zeze. Et la raison derrière n'était pas si bête. ↓
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JeremTrek retweeted
Un conseil : il faut courir vite 😆 Plus d’infos : bit.ly/3rRjFJq
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JeremTrek retweeted
14 Oct 2023
ROB IT TO GET IT: Sportswear brand @DistanceWear invites customers to try and steal an item from Distance's Parisian running store. If you can avoid getting caught by elite sprinter @MickaelZeze — working the door for one day — you can keep it. #sportsbiz #marketing
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JeremTrek retweeted
Avec @JeremTrek on a fait un truc marrant pour DISTANCE chez @BETCParis - avec @MickaelZeze #RobItToGetIt poke @matlg
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