TikTok/Reels are weapons-grade dopamine hijacks that will break your brain over time I say this as someone who’s spent $10M on ads There is a formula and everyone is just running it

I have a friend who runs a very successful company and he said “Davie, I don’t care about hiring for talent anymore, I’m just hiring AI people” He thinks that with AI, talent isn't the true moat anymore. I am not totally sure I agree, but he could be right. By the end of 2027, a $20M ecom brand built from scratch could realistically have zero employees. Look at Openclaw. Literal proof of concept. Nobody's going to be manually structuring campaigns because it's going to be an interface where you approve creative angles, formats, and the AI executes. For customer service, you'll spend 30 minutes approving high-risk tickets the AI flagged and that's it. Influencer outreach will just be an agent that contacts 20 creators, sends proposals, and handles responses. You will just approve. A $100M company might just need one CMO, COO, CTO who can handle what used to take an entire team. This sounds like doom but there’s actually opportunity in there too. The founders who build from a foundational AI level now (custom interactive systems, not just N8N automations) will have a structural cost advantage that's impossible to compete with. Talent is still the moat, because it's the talent that is going to create the edge within these tools. There will be new roles we can't even predict. You just need to build from the foundation up and be prepared for whatever comes your way.