many eCom stores I see don't use this campaign type..
DEMAND GEN
my advice is
Use only Demand Gen if...
1. You have strong visual creatives
2. You’ve had success on paid social platforms
3. Your low-funnel campaigns are saturated
Don’t use it if:
- Tracking is broken.
- You lack strong creatives.
- You don’t have at least $40–$50/day to test.
Simple funnels win for low-value products 🏆
Run a conversion campaign to get sales📈
Then retarget those who showed interest but didn’t buy.
Keep your ads on-brand and visually consistent.
Generic designs weaken trust, refine them with Canva or your design tool.
#SalesFunnel
everyone’s bidding on the same $3 CPC keywords
meanwhile we’re scaling brands with $0.07 clicks
just dropped a full breakdown:
4 landing page types swipe file
nobody else is running this
but it’s how we take brands from 6 to 8 figs
like reply “LP”
i’ll dm you the whole thing
(gotta be following first)
The Meta Andromeda update flipped the ad game on its head 🔥
Forget obsessing over audiences, it’s data creative now. You don’t manage ads anymore… you feed the machine.
Here’s the play:
👉 Broad targeting
👉 100 creatives in rotation
👉 Clean conversion data (CAPI or bust)
👉 Constant creative sprints, launch, learn, repeat
You’re not an ad buyer anymore, you’re a creative scientist running experiments inside Meta’s AI brain 🧠
This system alone has generated $20M for my clients.
All thanks to iterating on their winning ads.
I’m sharing our internal 15-page Iteration System we use to scale 8-figure brands/saas.
You’ll find:
- When to iterate
- What to change (hooks, intros, pacing, most people get this wrong)
- Who should be in charge of this inside your team
If you’re running ads, this will make fighting off fatigue easier.
Want access? Like Comment "Iterate" and I'll send it over ASAP
(Must be following)
Google Ads won’t apply your experiment changes until it hits 80% confidence 👀
It basically waits until it’s sure your test is working before rolling it out. No guesswork, just data.
Have you seen this in action yet? Would you wait for Google’s 80% before making changes?
Meta Andromeda’s update has changed EVERYTHING
I’ve just updated our scaling strategy for our 8-dig DTC clients.
So here’s the exact mini-guide on how you can follow it today:
- Why your ads have stopped scaling
- The 2 survival paths you can take now (& in 2026)
- How to structure your ad account in order to make the most out of it
Want a copy?
Like comment “META” and I’ll send it over.
(Must be following)
Use AI to find winning ads for your product
I built a Comet prompt for @perplexity_ai that harvests the top Meta TikTok ads, ranks them and then returns the top 10 performers
What you’ll get:
- Swipefile with links to winning ads
- Public Score ranking (Days active, variant count, view/CTR signals)
- Frame-by-frame scripts, captions, CTAs
Fill out the template and hit run
Follow Like RT comment “ADS” and I’ll DM you the template. MUST BE FOLLOWING so I can DM you.
This time last year we were making our way onto Ilha Grande in Brazil to meet up with some friends, drink cocktails on the beach, swim in the sea, sip coconuts after sweaty jungle walks.
Loving life! ☀
Set up your partnership ads right 🏆
Connect your FB and IG assets, page, ad account, catalog, pixel, IG profile.
If one’s missing, your tracking won’t work right 💯
Go to Business Settings, share the assets, give full control, and send the invite 🚀
New video ads dubbing feature spotted under Internal Tools tab in Google Ads.
I can't access it, but it says "this feature is currently in an experimental phase and is not yet available to all users."
Curious to see what it looks like & when it will roll out to all users.