@JeskoPerrey profile picture
Jesko Perrey @JeskoPerrey

Sr. Partner, Global Knowledge Leader McKinsey Mktg & Sales Practice. Help clients transform mktg & sales capabilities to drive above-market growth.

Joined September 2014
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  • Followers 588
149 Photos and videos
Experience-led growth is a strategy that delights customers, while resulting in concrete financial outcomes. Our new research explores how to succeed by putting customers at the heart – take a read! #strategy #CX #growth tinyurl.com/ymvnzwhz
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Wondering where AI is taking fashion? Fashion United capture the thoughts of industry professionals who discuss how AI is transforming the industry - from design to customer experience. #fashion #AI #CX #innovation tinyurl.com/26havec3
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Healthcare providers must rethink their marketing approach by: ✅ Educating the C-suite on the importance of marketing. ✅ Building sophisticated capabilities by choosing use cases wisely. ✅ Measuring what works. #CX #healthcare #pharma tinyurl.com/mps5x2bh

Marketing in healthcare: Improving the consumer experience

How can healthcare providers start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare?

mckinsey.com
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To harness the potential of generative AI, fashion companies must: ⭐ Make value their North Star ⭐ Know risks and plan to mitigate them ⭐ Upskill their current workforce ⭐ Partner with the right tech support #AI #technology #fashion tinyurl.com/23d8up6c
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The world's first commercial-scale textile recycling mill has been opened in Sweden. This is a major step forward in the fashion industry’s ability to recycle used clothes. #fashion #sustainability #recycling tinyurl.com/25783zmj
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Medtech companies with a customer-centric approach can treat more patients, get products to market faster, reduce costs, and improve their sustainability. #medtech #sustainability #innovation tinyurl.com/y7d2es4m
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New data regulations from the EU provide new possibilities of data sharing that will ensure customer expectations are met. #customer #data #GDPR tinyurl.com/32ua3y4y
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Surprisingly few retailers have taken full advantage advanced data analytics, despite the potential to enhance the customer experience and track consumer behaviour. #CX #data #analytics tinyurl.com/ahb9c5fe

Why Retailers Fail to Adopt Advanced Data Analytics

Advanced analytics have been available to businesses for years and are getting better all the time, but with a few big exceptions most retailers still use very basic tools. They do this even though...

hbr.org
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AI will no doubt greatly improve the patient care journey. AI’s ability to rapidly analyse huge datasets could pave the way for drug discovery, faster and more accurate diagnostics, and better treatment. #pharma #patient #CX tinyurl.com/mrxzvv3v
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Companies pledged about $340 billion to driving racial equity between May 2020 and October 2022. Businesses can measure the success of their efforts and help combat racial injustice in a meaningful, sustainable way. #race #equity #justice tinyurl.com/25ufwkct
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As the digital realm expands, so does the potential to improve the customer experience. 59% of consumers are excited about transitioning their everyday activities to the metaverse, particularly virtual retail experiences. #retail #CX #metaverse tinyurl.com/yccjdxpn
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Pharmaceutical companies are increasingly leveraging digital capabilities to create patient-centric solutions. Analytics, data, and AI are improving patient access, disease diagnosis and patient support. #patient #pharma #innovation tinyurl.com/ybjsjcha

Treating rare diseases: How digital technologies can drive innovation

Pharmaceutical companies are using recent advances in digital technologies to improve care strategies and provide hope for rare disease patients across thousands of different rare diseases.

mckinsey.com
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Celebrities are increasingly launching their own skincare, hair, and cosmetics products. This @FT article explores how successful brands channel authenticity, to cater to a genuine consumer need. #beauty #brand #authenticity tinyurl.com/mr2jrprn
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How many times do you wear your clothes before throwing them out? Consumers are keeping clothing items for half as long as they did, in the early aughts. #fashion #sustainability #cx tinyurl.com/yc6rx62x
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McKinsey’s InNYC accelerator, aims to accelerate inclusive innovation in technology. Find out how the pro bono program supports New York City tech start-up founders from underrepresented groups. #inclusion #diversity #innovation tinyurl.com/mr2s2wf5
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Copenhagen fashion week set 18 sustainability requirements on designers participating in the show. This @guardian article investigates how fashion shows can drive change by introducing sustainability standards. #fashion #sustainability #carbon tinyurl.com/3e4bcuvs
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Retailers are stuck between a rock and a hard place. They are navigating sharp rises in supplier costs, and a decrease in sales. Read on about how inflation is impacting retail strategies in Business Chief. #inflation #retail #customer tinyurl.com/d7n7r9mp
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Consumers care about sustainability. Products making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims. #ESG #sustainability #customer tinyurl.com/46r2rpu4

Consumers care about sustainability—and back it up with their wallets

A joint study from McKinsey and NielsenIQ examines whether or not consumers really do care about sustainability when it comes to ESG claims on packaging.

mckinsey.com
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Love is in the air – or is it that new sneaker smell? An exciting series of Valentine’s Day sneakers were released. My favourite are the Jordans (obviously). Which ones are your favourite? #valentinesday #sneakers #newdrop tinyurl.com/3h46xzzs
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Roll out the red carpet…. A unique engagement strategy is necessary for VIP customers. Have a read here for five solutions that can win over VIPs and avoid common pitfalls. #CX #VIP #loyalty tinyurl.com/2p96u74z
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