Have we recently connected on X? Say hey! 2024 has been ALL CHANGE for me: - In April*** I launched an electrolyte concentrate brand called Oshun (drinkoshun.co) with my partner @knowjack_ and it’s growing faster than I’d ever imagined. Our mission is to make our customers a little bit happier through better hydration. I LOVE IT! 😍🌊 - Hydration is my second deep dive into health CPG. Previously I launched and sold a supplement company specialising in sleep and energy. - Once upon a time I was a pro swimmer, today I'm a pro dad and husband. *** THAT SAME MONTH OF APRIL *** my family and I moved from England to the south of France. We also welcomed our second kid in October 🥹 Expect unfiltered takes on DTC, good vibes and occasional baguettes.

Getaway

On my knees BEGGING

Anger management 101 👍🏻

We are reaching peak ragebait internet. When everything is rage bait, positivity starts to stand out. Hustle porn out ; happy lifestyles in. I believe in it 🌅

“I paid myself $0 for the first 3 years of my business” - this is NOT the flex you think it is. Here’s what it’s really telling the world. I’ve seen a wave of these posts recently, anecdotally all by men who’ve either “made it” from a different business or who have no financial responsibility other than the skin on their own back. By posting this, they choose to celebrate hustle over success ; a glorification of sacrifice and scarcity in a reality of abundance. What it’s really telling the world, outside of their echo chamber: 1. You cannot start a business unless you are financially secure or have no financial responsibility. This is untrue and deeply unhelpful. 2. If you are a parent - a dad or, god forbid, a mom - with no financial security, you cannot start a successful business. 3. Survivorship bias. Working 3 years without paying yourself is not a stepping stone to guaranteed success. In fact it could hide systemic issues with the business, causing the founder to overlook signs that it’s time to move on to another idea. 4. Profit can only come at massive scale. This is untrue and unhelpful. We are the living proof of it at Oshun. Profit needs to come first, it should be rooted into the architecture of a business from the ground up, and it should be celebrated even at the smallest level. Any entrepreneur with a successful business should be proud of what they’ve achieved. But when you read these posts, please be aware of the author's position of bias and potential privilege. So many people are sitting on fantastic ideas but lack the courage to make the first move. This type of discourse is deeply unhelpful to these would-be entrepreneurs. Personally, I choose to celebrate positivity and opportunity over the faux-glamourification of sacrifice. I’d rather glorify the pursuit of profit, time and location freedom. In doing so, we see a more positive way of building businesses, one that aligns with a happy life. We call it the JAW studios way.

Me: unselects carrousel Meta: 🙃👌🏻

Quack quack

The aeron, or as I like to call it; the ride-on dust harvester.

Want a profitable DTC company? Stop paying people. And I don’t mean getting people to work for free. I mean stop paying people to do the work you should be doing. It’s not rocket science. Do the work, keep the money.

yeah no

Bullish on this. It’s going to become a very interesting space.

Who, me? 🤣

Why do we glorify selling out in 30mis? It’s either bad inventory planning or a marketing coup.

Reflecting on the Enhanced Games: After promises of world shattering speed and power across all events, the games saw only one “world record”. The problem: Enhanced recruited a bunch of washed up retired athletes. Some well into their 40s. Nothing against them, but they were miles away from world record pace. The top athlete in the men’s 100m breaststroke was 3 seconds off the world record. That wasn't a failure of PEDs, it was a failure of recruitment. No one at the top of their game was interested.

Just got cooked by a 15 year old on the tennis court. Ouch 😂😂