Joined October 2012
19 Photos and videos
John Taite retweeted
Check out @JohnTaite’s article as he underlines the key role of sound in helping your brand create that emotional connection with your customers 🎶 buff.ly/3raXSIR @mademusicstudio #sound #music #sonicbranding #soniclogo #emotionalintelligence #brandgrowth #marketing

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John Taite retweeted
“Sonic Branding Secrets with Frito-Lay: ROI in the Age of Audio” is just as packed as the last audio/podcast session with @cthagod. @PepsiCo, @mademusicstudio, and @veritonic breaking down the Tostitos sonic logo. After just six months, it led to a 38% increase in brand recall.
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John Taite retweeted
Crowd recreating the sonic logo by biting into Tostitos chips volunteer on stage drumming on salsa jars @JohnTaite popping a jar lid:
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John Taite retweeted
🏆 #MASAwards Best Original Composition in Branding is @mademusicstudio for the TCM (Turner Classic Movies) Sonic Identity job 'Where Then Meets Now'! Brilliant work - well done 👏👏👏 View here: vimeo.com/756927580
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John Taite retweeted
Curious to know what the 🔥DORITOS🔥 brand sounds like🤷‍♂️? Well look no further! 🔊🤯💀 @advertisingweek @mademusicstudio @veritonic #CPG #FMCG #Marketing #Advertising #Sonicidentity #Media #AWNewYork
NEW SESSION TIME: we will now be part of Thursday’s programming at #AWNewYork. Please join us on Thursday, 10/21 at 3:30 p.m. ET for our conversation with @PepsiCo @veritonic. We can’t wait to share the new sound of @Doritos with you! #advertisingweeknow newyork.advertisingweek.com/…
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John Taite retweeted
Is your brand on mute? Why the world’s biggest companies are investing millions in sound f-st.co/RiCbUfh

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John Taite retweeted
15 Jun 2021
Real sonic branding hits better than visual branding on an emotional level. People think about what they see, but they *feel* what they hear. @mademusicstudio's @JohnTaite and @former_case #AdweekAtHome
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16 Nov 2019
So don’t take any chances - get it right first time! Thanks for the shout out @DeloitteDigital
Emotional response to sound is 86% correlated with the desire to engage or avoid an experience in the future. #ForbesCMO
John Taite retweeted
Welcome to Man Made Music, @JohnTaite! We're thrilled to have you on the team. j.mp/2GLtIXi
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John Taite retweeted
16 Apr 2018
Bob Marley is interviewed by #NewZealand journalist Dylan Taite – for a documentary titled "Come A Long Way..." – before his show at Western Springs Stadium in #Auckland, on April 16th during the 1979 Babylon By Bus tour! Watch full doc 📽️ bit.ly/2HrhTFU x.com/bobmarley/status/98599…
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John Taite retweeted
Check out the extended scene of @Peaches' set on #OrphanBlack (and play it over and over because it's so good) bit.ly/PeachesOnOrphanBlack

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31 Jul 2015
Replying to @peterswright
So actv on the Twitter these days @peterswright, you work there or something? #Hi #Oh
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Replying to @TurtleWax
Awesome spot @TurtleWax and @BBCAMERICA!!!
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