Q2 Talk honestly about your community’s challenges and solutions, don’t badmouth your competition, and don’t pretend your sh!t doesn’t stink. #ContentChat
A1 Marketers have good intentions, but they can be bad about documenting parameters for personalization: buyer journey, personas, and implementation guides.
The result: lack of shared knowledge, wasted time, and mediocre results #cmworld
A1 So huge!
- Make content creation more turnkey
- Set expectations for others involved
- Create efficiencies so you can do extra fun projects #CMWorld
A1 I’m impressed by how Geico, Liberty Insurance, State Farm, Allstate, and other insurance companies have turned something so boring into entertainment #CMWorld