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Jordan Leschinsky @JordanLSKY

Made you look. Digital dork @codewordagency | Whisky drinker | Plant killer | 🇿🇦 in 🗽

Joined November 2009
  • Tweets 5,223
  • Following 304
  • Followers 770
283 Photos and videos
Jordan Leschinsky retweeted
Codeword@codewordagency
10 Jun 2025
Search is no longer dependent on optimization— it’s about credibility in the eyes of AI now. Brands need a plan, and looking at comms, content, and community through @JordanLSKY’s AI Visibility Triangle is the best place to start. Check it out: codewordagency.com/the-feed/…

The great AI search shift: Adapting from performance marketing to brand building - Codeword

The marketing ground is shifting, and the vibrations are coming from AI search and the...

codewordagency.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
9 Jun 2025
AI search is flipping the script for how we find info and, by extension, maintain brand reputations. The teams that don’t adapt will fall behind, so @JordanLSKY shared pro tips for how to win at AI search with @adage's @doerrerbrandon: adage.com/technology/aa-pr-t…

AI search is upending the PR industry—how brands and agencies need to adapt

PR teams are adapting earned and owned content marketing for answer engine optimization.

adage.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
20 May 2025
If anyone at Codeword knows data, it’s @JordanLSKY —that's why she’s going to @AdAge’s Data-Driven Marketing Playbook forum. Headed there yourself? Reach out to her on LinkedIn to meet up at the event.
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Jordan Leschinsky retweeted
Codeword@codewordagency
5 May 2025
With @PRDaily, @JordanLSKY debuted the “AI visibility triangle,” Codeword’s custom formula for putting audiences over algorithms in an AI era. Unpack AI search from all angles ⬇️ prdaily.com/ai-seo-an-audien…

AI SEO: An audience-first approach to showing up in AI results - PR Daily

The way we think about search is changing.

prdaily.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
9 Apr 2025
We’re not saying all trend reports are underwhelming. Just that most are. @jordanLSKY spoke with @Adweek’s @hiebertpaul about how too many trend reports need a shot of espresso — and how our Report on Trend Reports can help. adweek.com/brand-marketing/t…

Thought Leadership Is Doing a Lot of Following These Days

A report on trend reports reveals a sea of sameness.

adweek.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
24 Jan 2025
.@JordanLSKY shared pro tips for creating clickable trend reports that win attention from both media and audiences with @PRNews: prnewsonline.com/pr-roundup-…

PR Roundup: Dimon's Gaffe, Distrusting Meta, How to Do Trend Reports

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon's flip flop on tariffs heard around the world, Meta's Instagram follow/unfollow crisis, and how to get the right attention from trend and...

prnewsonline.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
16 Jan 2025
In the face of a potential TikTok ban, brands have to rethink their entire social strategies. @JordanLSKY says the sooner they get chatting with their partners and influencers, the better. Read more in @TheDrum: thedrum.com/news/2025/01/15/…

TikTok’s timer is nearly up: adland waits with bated breath for Supreme Court decision

thedrum.com
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Jordan Leschinsky retweeted
Codeword@codewordagency
14 Jan 2025
What makes a good trend report? We analyzed nearly a million words to find out. Introducing The Codeword Report on Trend Reports: our deeply researched (and rather meta) dive into the state of trend reports in 2024: bit.ly/3CkPEa2
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Before there was Chip, there was codewordagency.com/the-feed/… @codewordagency

Introducing our first AI interns, Aiko and Aiden - Codeword

This week, Codeword is like many other agencies in welcoming two new interns for our...

codewordagency.com
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OK but can it flirt with me? #GoogleIO
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I'm joking. The GPT flirtatious voice kinda creeped me out...
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OMG I AM GONNA MAKE MY OWN PODCASTS FOR EVERYTHING. Goodbye 57 open tabs 👋 #GoogleIO2024
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Correction: I'm going to *Star in my own podcasts!
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When you ask if anyone has any thoughts on the #Apple ad
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Jordan Leschinsky retweeted
Codeword@codewordagency
6 May 2024
Our message to clients and creators amid uncertainty about the future of TikTok: Keep posting, but diversify your platforms. Codeword’s VP Strat Director @JordanLSKY spoke about a potential ban with @antoinettesiu in @Digiday’s Media Buying Briefing. digiday.com/media-buying/med…

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from...

digiday.com
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The suits > the dresses at #MetGala2024
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Jordan Leschinsky retweeted
Codeword@codewordagency
12 Apr 2024
As teams shrink, AI presses on, and cookies vanish, a communications design partner is any good marketer’s secret weapon to staying ahead of the curve. Learn why from VP Strat Director @JordanLSKY: codewordagency.com/the-feed/…

Breaking silos with communication design - Codeword

Are your PR and creative agencies working in silos? Learn how Codeword breaks down marketing silos to create campaigns people actually care about.

codewordagency.com
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Starting the Church of Gossip, where every day is judgement day. 😌
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Remember Twitter???
Codeword@codewordagency
20 Dec 2023
It’s been a wild year for social (remember Threads?) Strategy VP @JordanLSKY takes stock of the chaotic social landscape and breaks down how brands can make the most of it: bit.ly/480CoSG
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Winners, baby! AGAIN! #Bokke #RugbyWorldCup

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