One of the most important questions every society must answer: what story will you give your young men to help them order their lives? A story of hope leading to the belief they can make the world better, or another story. They will act, but the direction is set by the story
I read this article and it boils down to the writer believing the Hero archetype is corrosive, bad, and unnecessary -- an outdated concept of masculinity.
I personally think the continual appeal of the hero archetype, especially to younger men, is something a society shouldn't dismiss, and rather than try to make it profane, realize the universal need for it, and the good that can come from it.
A society where a young man wants to rush into a burning building to save someone is actually a good thing,