2026 pinned tweet:
I help great brands show up in endurance, health, and outdoor culture in a way that actually fits.
Host of @ForTheLRPod@LongRunLabs.
I build creator networks, design sponsorships, and connect companies with the runners, athletes, and builders who shape the space.
Think: storytelling > ads.
Community > impressions.
Long-term > one-off deals.
I also advise and invest in early-stage companies.
If you’re building something in running, health, or the outdoors, we’re probably aligned.
Oh, and I run a lot. Trails, preferably.
The me from ten years ago is proud of the me of today but more importantly the me of today is proud as hell too.
And we’re just getting started
🚀🚀
#thegapandthegain
I’m hosting a panel: What’s Changing in Endurance Performance? plus co-moderating another with @JWLevitt.
Come to learn, but also work out and hang with a great group of performance experts 💪🏻
Two hours into @findmyhuddle this month, everyone was circling the same question. Not "how do I get more customers," but: what am I actually building, and who is it for?
Most of us don't have a tactics problem.
We have a clarity problem.
longrunlabs.substack.com/p/w…
Congratulations to Hubspot for operating the most cumbersome and complicated referral program that exists; impressive stuff, really.
I'd love to understand the why behind this program, and also why they don't make it easy to incentivize referrals more broadly.
ADOPTABLE in CO (again 😭): Oscar is back for a few days! He’s six months old now, loves activity, and is great with other dogs. He’d do well in a home with a playmate.
He is decently trained, sleeps through the night, and is very food motivated (same on all three, tbh)
This is why I love @GoodRanchers: single-serve packs, goes straight in the freezer, pull out exactly what you need. Zero waste.
Made a video about it today, ironically: youtube.com/shorts/ohVY9Prlh…
As a single person, I really, really wish it was possible to buy smaller quantifies of food, especially stuff like bread, condiments, etc. So much food gets wasted because it goes bad before I can eat it.
One of the challenges with (frozen) meat delivery is you often have WAY too much after thawing a piece. Not with @goodranchers!
As a sponsor of @forthelrpod, you can save $40 on a single order or $100 on a subscription!
Had a dream last night that I couldn’t get out of a pool by boosting myself up and out.
Extremely embarrassing stuff, will be pushupmaxxing today and for the rest of my life.
Professional trail runner and two-time World Mountain Running Champion Grayson Murphy joined the latest episode of the Eat for Endurance Podcast for a conversation about the realities behind elite performance.
@eatforendurance