Our @kkane4 was in Geneva, Switzerland this week to support the work of @WorldYMCA leaders for their brand, global communications and how to engage Gen Z.
On Thursday, the first full day, Kimberly Kane of USA-based @KaneCommGroup presented about brand – and how our YMCA brand is our most powerful asset.
“Our brand is our promise in many ways, and we want to live up to that promise”.