In a world where everything is automated and generated, what stands out is authentic presence. Show up. Sign up for the @HypeBootcamp

Knicks in 5, baby!

If you’re trying to fly out of NYC today, and your airline is suggesting you rebook, you may want to consider doing that. I’m stuck on the plane for three hours already.

Bootcamp Broadcast: How To Make Your Public Presence Work For You x.com/i/broadcasts/1pJkOOoZO…

Distribution is a mindset. The Bootcamp Broadcasts are back! I'm kicking the series off tomorrow. Distribution matters as much as the product (if not more). Founders can (and have to) carry a lot of it, especially early on.

I get slightly annoyed when people talk about storytelling as a tool. It's diminishing it. To me, storytelling is a way to connect with the world. It's a way to contribute one's knowledge and experience to this giant open-source project of humanity. That's why I feel like a kid in a candy store running @HypeBootcamp. I love founders. I admire their courage and creativity, their desire to bring something new into the world. To me, creation is sacred. I also know that building a business is incredibly hard and often lonely. And I know how storytelling can help founders connect and be seen and heard. It's a very human thing. And when a story connects with people, when it lands, business follows. It's kinda magical. Every @HypeBootcamp cohort, we meet 8-10 amazing new founders and craft their stories within four weeks. That's a lot of story building! It's a fun intellectual exercise for the crew. Nothing is more gratifying to me than to dig up the gems in founders' stories, polish them, and show them to the founders. And see their eyes widen, and they go, "omg yes, that!" Can't wait for the next cohort!

these little founder stories by @190k are so gud

Stop looking at the chart. You've seen it before. That's it. That's the tweet.

I know this is your wet dream. But no, you cannot really automate 100% of your content work. You can automate 70%-80% of planning, research, and critique. The moment your audience gets a whiff of slop, you lose trust and connection immediately. If you don't care to write it, why should I care to read it?

"Is PR worth it?" "What do I get from spending on PR?" and the all-time favorite "PR doesn't do sh$t for sales." Don't get confused. You will get some clicks. You may get some followers. But the important thing you get is trust. No amount of ad spend gets you that.

Myth No.3: "I'm a private person." First, unless you're fully anonymous, people can and will look you up. Even anons have a reputation and brand, think Banksy or punk6529. Second, nobody suggests that you spill your guts and share your seed phrase on your socials. You want to build a public presence that shows that you're a trustworthy expert in your field. You can absolutely keep your private life private. Privacy is not an excuse not to do content or be out there.

Founder comms is not a luxury or nice-to-have. It’s your strongest asymmetric bet. Especially when the team is small and money is tight.

I hate to break it to you, it will not get "lighter" in a couple of months. If your business is gaining traction, if you’re getting ready to launch or raise, it will only get busier. Dedicating time to comms is like having a kid. It’s never a good time. You just do it.

Babe wake up @HypeBootcamp is back! Cohort 1 was a blast. Cohort 2 will be even more hands-on, more in-depth, and more engaging. You know, your work will not "speak for itself," you are its voice. Hop on that early bird action while it lasts.

You start by joining the Summer Cohort of the @HypeBootcamp. Applications open this week! Stay tuned.

GPT 3. In case you forgot how it felt.

Will they find anything?

Miami, we’re here 🌴 @0xDannyHype, @Kapuster, and @nikkifrommia will be at Consensus all week. Find us if you want to talk crypto marketing, AI workflows, or anything in between.

Between Haun and a16z raises, time to get bullish, fam.

A perfect example of how not all PR is good PR. Every founder wants to get "top-level mainstream media" placements for their announcements. And then stuff like this happens. And it happens more often than people wish to admit. It should go without saying, but it doesn't, so I'll say it: You have to prep for media appearances.

Louder!