The Bootcamp is a messaging development sprint. Build your story. Own your narrative. The Summer Cohort kicks off on July 7, 2026. Production of @hypepartners.
Joined January 2026
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Jun 2
The Bootcamp is a narrative development sprint.
We build and ship your story with you.
You get:
• Personalized Narrative & Founder Comms Playbook
• Media training interview drills
• AI-powered content system short-form clips
No AI slop. It's all hands on and tailor-made for you.
Scholarships available. Spots are limited.
Apply now → hy.pe/bootcamp
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Jun 10
Bootcamp Broadcast: How To Make Your Public Presence Work For You x.com/i/broadcasts/1yJAPPbDP…
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Jun 9
The message of your business should be built iteratively alongside the business itself.
Your message as a founder comes before and gives momentum to what you're building.
There's no such thing as "too early" for building your public presence.
The earlier you start - the sooner it starts working for you.
Jun 9
Most founders spend years building a product, hoping that the work will speak for itself.
The reality is that the work can't speak. You, as the founder, are your work's voice.
Join us tomorrow, as @kapuster, our Founder Comms lead, breaks down what founder branding actually looks like an intro to @HypeBootcamp, our 4-week narrative development sprint for founders.
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Jun 5
The Bootcamp is for founders at any stage.
The earlier, the better, but even if you have already raised and launched and you know that you "need to be out there more," - it's for you.
We say this confidently because the program is super high-touch.
Half of the program are one-on-one sessions dedicated to crafting your story and helping you own it.
It's not a generic "online course" that you pay for and never watch.
It's kind of in the name.
Jun 5
Even with the best product and team, you need a story people care about.
That’s why we built @HypeBootcamp: 4 weeks of hands-on workshops.
Leave with a full playbook the training you need to share your story.
Apply now: hy.pe/bootcamp
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sign up for @HypeBootcamp and we’ll teach you how to deal with those jitters and nail the chat
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The Bootcamp retweeted
May 27
Myth No.3: "I'm a private person."
First, unless you're fully anonymous, people can and will look you up. Even anons have a reputation and brand, think Banksy or punk6529.
Second, nobody suggests that you spill your guts and share your seed phrase on your socials.
You want to build a public presence that shows that you're a trustworthy expert in your field. You can absolutely keep your private life private.
Privacy is not an excuse not to do content or be out there.
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The Bootcamp retweeted
May 22
Grok just made founder visibility 10x more valuable.
X is now ranking content with Grok, and the platform is getting much better at figuring out who people actually want to hear from.
For early stage companies, your company account is now unlikely to be strongest voice in the room, it's the founder.
I've spent a lot of time talking to early stage founders over the last few years, most come to Hype because they know they need help building a strong story and narrative for their brand/product to go to market with.
But very few I speak to have even considered how valuable it is for them to personally think about their own personal story too. Most of the time it's an afterthought and comes too late. How will you as a founder show up? how will you make sure your vision and credibility can be used to push your company forward?
Over the years we've helped hundreds of projects and founders in crypto figure this problem out, and we realised there is actually a great formula for success, especially when you're still early and building.
If you're a founder, either at a very early stage of your product, or at a stage where you're still struggling to break out from the noise with a compelling narrative, then the Hype Bootcamp is for you.
A 4 week sprint, that requires just a couple hours each week of your time, that can honestly completely transform the trajectory of you and your business, just ask the founders who took part in our previous cohort!
We have some of the greatest marketing minds in the business at Hype, and this is the best way for you to have direct 121 access to them (and to our network of expert partners across the media landscape) to help you solve your entire market positioning problem and really stand out.
Places are very limited and we vet every single application manually. If you're genuinely interested, you can apply below. If you're not serious, please don't bother.
Visit hy.pe/bootcamp
May 21
Cohort 2 of The Bootcamp is now open!
This 4-week narrative development sprint helps you articulate and own your story, get ready for media appearances, and up your content game.
You get:
• Personalized narrative & Founder Comms Playbook
• Media training interview drills
• AI-powered content system short-form clips
After the @HypeBootcamp pilot, 100% of founders reported real clarity confidence in their messaging. 2 out of 5 got inbound partnership & investment opportunities before the program even ended.
Scholarships available. Spots are limited.
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May 25
Cohort 2 of The Bootcamp is now open!
This 4-week narrative development sprint helps you articulate and own your story, get ready for media appearances, and up your content game.
You get:
• Personalized Comms Playbook
• Media training interview drills
• AI-powered content system short-form clips
After the @HypeBootcamp pilot, 100% of founders reported real clarity confidence in their messaging.
2 out of 5 got inbound partnership & investment opportunities before the program even ended.
Scholarships available. Spots are limited.
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May 25
The Bootcamp is for brilliant builders who hate “personal branding” but know being invisible means leaving money on the table.
It’s ideal for founders who are getting ready to raise or to launch.
The program is also open to C-suite and investors.
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May 25
If you’re done with
“the work will speak for itself,”
“I prefer to stay in the background,”
and “I’ll start posting when the product is ready.”
The Bootcamp is for you.
Summer Cohort kicks off on June 23, 2026.
Applications open: hy.pe/bootcamp
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it’s all fun and games until you’re standing in front of a VC trying to sell them on your product.
at @HypeBootcamp we build your story alongside your product so when you’re ready to talk, all your messaging is already there.
DM me for more info on how to get people to care
May 22
Founders hate to admit it, but they know it's the truth.
The hardest part of building their product is getting people to care about it.
Funny, that’s exactly what we do 💅
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Apr 10
The WHY is at the core of any business.
Not your personal why as much, but the real why behind it - why does anyone care about what you're building?
What is the real pain, and how are you solving it?
It's the beacon that you can always orient by.
Apr 10
The Bootcamp Diaries #3
You're talking out of your a$$ half the time.
Because you're not talking to your customers enough.
It's a product problem in the making.
It's a comms problem already.
It's Week 3 of @HypeBootcamp. We are delivering and discussing Comms Playbooks with participants this week, and this is what came out of that.
Founders are too focused on shipping and can't make the time for proper customer interviews.
You don't know why anyone would really want your thing. Not your idea about it, but the reality of customers' lives.
You might send your customer a feedback form on occasion, and while you think you're getting the data, nothing can compare to the depth that you get from an actual, well-structured interview.
Product aside, there are several opportunities that you are missing comms wise:
1. You need to hear the pain.
Not in an abstract way, but in a real way - does the problem you're solving actually cause people significant pain? Are you picking up a real emotion there?
The moment you find that pain - your messaging will click right in place.
2. Build relationships. Before you sell. Before you build even.
It's important for B2C, but even more so for B2B. When you initiate a conversation from the position of researching the problem instead of selling something - people are much more willing to have a conversation. You get to build relationships with your future clients before you even have a product.
3. Content.
Every conversation will give you not only ideas for content but actual quotes that you can ground your messaging in. You can include them in your fundraising deck. You can use them in your content.
User conversations should be part of your routine as a founder - both for product and for comms. Schedule them into your life - at least two per month. Doesn't have to be long. 20-30 min is plenty.
It will change how you build and how you talk about your product.
You will finally not be talking out of your a$$.
And trust me, you will feel better too.
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Mar 30
PR does not stand for "Press Release."
What is a press release anyway?
Week #2 of The Bootcamp is here and it's all about media relations.
How to talk to journalists? How to answer their questions? How not to?
All of that and more with @bogwitch and @emmaontheblock
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Mar 27
The Founding Cohort of The Bootcamp is a stellar bunch!
Roy @royscheeren and Felix @hoops_felix are the cofounders of Haven, bringing blockchain tech to the car industry in Germany!
Felix btw holds a PhD at the intersection of blockchain and sovereign identity.
Naz @nazimahmed is the founder of @ripsapp, a pack-opening game that helps users discover new tokens.
Easton @primetimeindy is leading product marketing at @IOGroup, the research and engineering company building Cardan. He’s also pretty serious about boxing.
Andrea @AndreaKovacic is leading growth at Informal Systems and is getting ready to bring his next big thing out of stealth.
Some amazing stories are coming your way!
Stay tuned.
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Mar 26
Stories give meaning.
It's that simple.
Jan 26
Why is storytelling important?
-Storytelling turns facts into meaning.
-It’s how ideas travel, trust compounds, and people decide to care.
-If you can’t tell the story, the best product, insight, or truth stays invisible.
@HypeBootcamp
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Mar 23
Become undeniable.
Last chance to join Spring Cohort @HypeBootcamp.
Mar 23
Founder comms ROI is real.
So is the cost of being invisible.
You're not here to shill your token.
You're here to build trust.
Institutions trust founders with a strong public presence 6x more than those who are invisible.
Last chance to catch @HypeBootcamp.
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The Bootcamp retweeted
Mar 22
Never let a good crisis go to waste.
When the water is choppy, it's the captain's job to show up on the deck and steer the ship.
Now is your chance as a founder to show conviction and build trust - with your team, with your investors, and customers.
Do not hide right now. 🧵
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Mar 20
Being highly technical could take you 80% of the way.
The remaining 20% is comms.
Building a business is fundraising, hiring, media, internal comms - you need a vision, a plan, and yes, skills for all of it.
The Bootcamp gets you there.
Last chance to sign up.
Mar 20
The best founders don’t just build products, they build belief.
But belief requires a story, and most founders never take the time to craft one.
@hypebootcamp is Hype’s messaging development sprint for founders who are ready to turn their vision into a story.
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