Some bars from @triscari at the Beeler event yesterday that I'm just going to leave here:
"Everyone bought into audience targeting. … We might’ve reached a point where from a game theory perspective, it’s too embarrassing to admit failure."
We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers. Here we Chat w/ @KnittingMedia 's Tim Harvey to talk standard ahead of #AdTECH: #OOH – Europe dailydooh.com/archives/15621…
The Dutch Government has tightened its #COVID19 lockdown with new rules that come in force Sunday Nov 28. These rules do not affect our #AdTECH: #OOH - Europe Conference which will still take place Weds Dec 1, 2022. Mask wearing, covid passes and 1.5m social distancing mandatory.
What does the launch of the #DOOH glossary mean for the #OOH industry?
Head of Marketing, @lisageneve, speaks to the @IABUK alongside @VIOOH & @KnittingMedia, about why the development of the DOOH glossary is a significant step for the industry. ow.ly/fqQF50Dvslb
We had the pleasure of hosting a Global OOH Insights panel a couple of weeks ago with @DailyDOOH, @DiversiffiMedia & @KnittingMedia. Our panelists discussed a wide array of exciting topics in the out-of-home scene! Check out the best moments here 👇 ow.ly/ld1o50BKQn1