You be the judge. Surprising documentary about nicotine & propaganda directed by @Biebert. šŸ“ŗ Watch now on Apple TV, Prime, & others.

Joined August 2010
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Everybody's talking about nicotine. Some have no idea. Kickstarted publicly, our award-winning team went around the world to get the true story. You be the judge. The wait is over. Out now on Apple TV & other platforms.
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You Don't Know Nicotine retweeted
Correcting misinformation about nicotine starts with telling the truth about nicotine. These are the places to start: @KnowNicotine @SaferWiki
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You Don't Know Nicotine retweeted
Replying to @PassionPlanet1
Switch to nicotine pouches. Don't smoke. Also, watch @KnowNicotine documentary
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You Don't Know Nicotine retweeted
I don't think enough of you saw this.
Interesting conundrum brought to us by #Australia’s leading tobacco control thinker. Is nicotine a medicine (prescribed) OR dangerous poison? If it’s a dangerous poison, then why do they prescribe it? If it’s a medicine, then why do they call it a dangerous poison? Thoughts?
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"Gullible Cheerleaders" pretty much sums up what happened to safer nicotine products & why so many ignore/fight/ban them. It's why many think we're crazy for making this movie. It's why most of us don't know nicotine. So much money involved. So many "experts" funded. So many gullible cheerleaders repeating the lies & misinformation that keep people smoking cigarettes & missing out on natural mental health treatments. The result? People are still using outdated, profitable, harmful products to get nicotine. Massive taxes are still collected. Users of safe products are shamed. The status quo is maintained. For profit. For pride. So gullible cheerleaders don't have to feel gullible. Mo Gawdat (Former Google exec) explains "Gullible Cheerleaders" in this podcast. We can see the same with many wars, ethnic cleansing, & other harmful social movements. youtu.be/S9a1nLw70p0?si=9Cwi… But the "Gullible Cheerleaders" get offended if you tell them they're wrong. It means they were gullible. Nobody wants to be "gullible." So we have the issues we have today. Instead of getting the facts first before talking, people simply choose to defend themselves and point to the person they follow on the internet who said the same thing. Solutions are ignored. We march like lemmings. Sadly, many will die like lemmings...off the cliff we go. - Aaron @Biebert
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The way we see it: 1⃣ There are clear facts about nicotine. 2⃣ The facts matter. People are suffering needlessly or dying early because of misinformation. 3⃣ People are suppressing the facts. We did our best to find out both the facts & why they are suppressed. We landed on Pride, Money, & Misinformation (people suppress facts because they are misguided, but trying to help). The film includes FOA information, interviews with primary sources (various sides), & condensation of things we can all see with our own eyes. We helped you see it. If that's a conspiracy film, then nothing is true anymore.
"The @KnowNicotine documentary frames opposition to nicotine as a conspiracy to suppress the truth, with clips circulating across social media encouraging users to reconsider their stance." infoepi.substack.com/p/nicot…
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Also sadly, it's an example of most political discourse today. The template: state the other side's most extreme & evidence-free claims. Use cherry-picked "experts" on one's own side, whose claims are often just as extreme & evidence-free, to refute them. #WeDeserveBetter
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You Don't Know Nicotine retweeted
If folks find @NicholasFlorko's latest for the @TheAtlantic of interest (gift link in thread below), I hope that they will tap in to that curiosity and pick up the gauntlet tossed by @KnowNicotine (now available on @AppleTV & @PrimeVideo!). 1/2
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You Don't Know Nicotine retweeted
See what all the fuss is actually about.... @KnowNicotine
Everybody's talking about nicotine. Some have no idea. Kickstarted publicly, our award-winning team went around the world to get the true story. You be the judge. The wait is over. Out now on Apple TV & other platforms.
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You Don't Know Nicotine retweeted
"The @KnowNicotine documentary frames opposition to nicotine as a conspiracy to suppress the truth, with clips circulating across social media encouraging users to reconsider their stance." infoepi.substack.com/p/nicot…

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We know there can be a lot of confusion & tension about nicotine. This is why we made the film. Smoking is not the answer (discussed in our film), but clean nicotine (no smoke) might be the perfect answer for some to avoid devastating brain diseases. How can that be discussed if everyone instantly dismisses & shames users? Our film serves as a starting point. Check this out: "The link between smoking [not healthy] and a lower risk of Parkinson's disease (PD) is one of the strongest environmental or lifestyle associations in neuroepidemiology." movementdisorders.onlinelibr…
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There's a LOT more to the nicotine discussion besides just quitting smoking. It's mainly about improving brain health... It's great to see communities coming together to find answers to big problems like Parkinson's, Alzheimer's, & other neurological diseases. One 20,000 member Parkinson's community is discussing You Don't Know Nicotine right now! healthunlocked.com/cure-park… There's a lot of evidence showing people who smoke cigarettes get Parkinson's less (Google it). Smoking is bad for health, but what if people used clean nicotine instead? There's a lot to discover yet, but honest/open discussion is the starting point.
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Seeing some old pals showing up again & adding energy! āš”ļø It's been a long road for much of our community (we met many of you in 2015 & 2016), but it always feels good to see old friends saying hi. Remember these moments?
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We will provide media screener links to any major news or podcasters out there interested in a topic affecting 2 billion people. If "the media" does their job (questionable at times), this should be easy to get the story out & help reduce the shame, disease, & death caused by misinformation. ________ However, publishers often have conflicts of interest. Much of their ad dollars come from: A) Companies selling pharmaceuticals to treat issues caused by smoking cigarettes. More cigarette smoking = more revenue B) Companies selling pharmaceuticals to treat issues otherwise treated by clean nicotine use (not cigarettes). Fewer natural cures on the market = more revenue. C) Dark money political organizations funded from the above or from aspiring gods looking to save the world despite their outdated understanding. This documentary disrupts all that...
Replying to @KnowNicotine
Would Ms. Clegg, the BBC Health and Lifestyle reporter @Cleggins82, watch @knownicotine? I'd gladly reimburse her for the rental or purchase of this very important, eye-opening movie
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Thanks to everyone who bought the film! 1) We get to spend some extra time promoting it 2) You get to keep it forever 3) The big corporates get a signal that this topic matters.
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You Don't Know Nicotine retweeted
17 Jul 2025
There's layers inside layers. On the surface, the story is quite straightforward. As you get to the end, you have a full, simple picture of what's going on & why. When you watch it again, you'll see more depth from each person we meet along the way. That helps with deeper understanding. After that, there's deeper truth about humans inside all of it. We're a mess. We need each other. We need intellectually honest leaders. Without that...we get what we have now around the world.
Do you notice things the 2nd time you missed the first time?
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You Don't Know Nicotine retweeted
Now on prime and apple tv!
ā€œIt’s the balance that carries the film from beginning to end, the sense that when you feel the hairs raising on the back of your neck along will come the balancing viewpoint that goes far beyond countering the views or lies. ļæ¼ You Don’t Know Nicotine is a genuinely interesting documentary made with attention to detail, caring to embrace all views, yet ultimately delivers a product that promotes truth and evidence.ā€ Read the full review below šŸ‘‡
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Un grand merci Ć  nos amis en France! šŸ‡«šŸ‡· Nos voisins nous Ć©coutent lorsque nous parlons tous d’une seule voix.
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You Don't Know Nicotine retweeted
Anyone want to guess who just watched @KnowNicotine again? This time I watched it on @PrimeVideo. #YDKN
A new edition of @Skips_Corner was published this morning. In this episode, I discuss my #LivedExperience with @Biebert and the @KnowNicotine movie. It serves as my launching pad to discuss the importance of Lived Experience. skipscorner.substack.com/p/y… Every voice matters!
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You Don't Know Nicotine retweeted
17 Jul 2025
ā€œWill the world ever care about the adults who use nicotine? Too often, these individuals are stigmatized as reckless or ignored in favor of youth-focused campaigns. *You Don’t Know Nicotine* @KnowNicotine may serve as a turning point, fostering a dialogue that balances health concerns with the realities of adult users.ā€
17 Jul 2025
Will the World Ever Care About the Adults Who Use Nicotine? worldvapersalliance.com/will…
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