UPDATE: The Throwback event has been cancelled due to low ratings.
Disney Channel's regular evening movies/TV shows bring in about 200K-300K viewers on average.
These shows were barely able to graze 100K viewers.
Disney Channel is airing some of its classic TV shows and movies all this week from 5p to ~12a.
Then they'll continue every Thursday all summer starting next week, as part of the Disney and Hulu's "Throwback" event.